Are you concerned that you are too old to start your own lawn care business? Or maybe you feel you are too young? How will your potential customers feel about you performing lawn care on their property based on your age? Will they feel you can do a good job or will they feel you may become overwhelmed with the work? That is what this new lawn care business owners was concerned about when he wrote us on the Gopher Lawn Care Business Forum and and asked if he should be concerned about being a teenager and if that would negatively effect his customers’ view of him.
He wrote “I got a phone call the other day from a new potential lawn care customer and I think I sold him on using my company.
The thing I am worried about though is that I am 16 years old and the customer doesn’t know that. I feel like I am very mature for my age and have a good grasp on how to run my business as well as provide a quality lawn care service.
By the end of the phone conversation we decided to meet at his house this coming Thursday between 4 and 5pm to get the paper work signed and to start our first mowing.
Since he doesn’t know my age I am worried when I get there he will think twice about using my services. To make things worse, my car is in the shop, so I’ll be showing up to his house with my equipment in hand via foot. Luckily for me he is only a couple roads down from where I live.
Does anyone have suggestions on how best to handle this?”
As with everything in life you need to market your strengths and what makes you stand out. It may even be a great marketing angle to play the: ‘I am a student and am trying to make some money this summer to put myself through college and to gain valuable life and business experience…..’ angle.
Ultimately you have to remember this is all in your head. We are talking about lawn care, not brain surgery. If a 15 year old said he wanted to cut your head open, you would think twice, but we have ALL been 15 or will be 15 and we know the deal. A home owner is not going to be concerned about this. More likely than not, they will feel good about seeing a teenager who is a go getter and be happy to hire you.
So don’t sweat any of it. If your car is in the shop, no big deal, it’s in the shop. Walk over. If you don’t have a car, that’s ok too, who cares? The customer just wants you to be dependable and do a good job.
Consider playing up the teen marketing angle and don’t let the small stuff worry you. What ever makes your situation or business unique, that’s what you should promote to stand out from others. Use your uniqueness to your advantage and grow!”
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