There are many ways to market your lawn care and landscaping business. The best ways tend to be the ones where you can visit person to person with members of your community. Saying hello to them, shaking their hand, and getting to know them all help you sell. A member of the Gopher Lawn Care Business Forum was able to jump on an opportunity to meet with local community members and get press coverage when he took part in a local ground breaking ceremony.
Here is what he told us about the event. “A few months ago I bid on a local city contract. There were two parts I was able to bid on and they had broken out each phase as separate contracts.
In short, they were seeking bids on tree clearing, excavation, and then construction of two outdoor skating rinks. Both of these projects are in my service area.
The contract I won was to excavate the two sites and have it finished by November 30th. I had a great idea that I could make the initial dig into a ground breaking ceremony. So I contacted all the parties involved, including the media, two weeks ago and said today was the day for the initial dig. What a blast we had! Local members of the media showed up and it will be in the news/papers tomorrow.
Everything went very well. Many members of the community got together at this event. We had a food stand. There was a ground breaking ceremony sign provided by the local politicians with my lawn care company name on it. I parked my truck right up front and had a business card dispenser on the side of it. About 70 of my cards were gone from the display on my truck. I let the local politician get up on my tractor, which has my company name and number on the side, to dig out the first stump for the photo shot.
I suspect over the course of the day around 200 to 250 people were there, including kids. For the younger kids, I got up on the back hoe and let the kids sit on my lap as their parents took our photo. I gave kids seat rides on the tractor. All these marketing technique seemed to have worked. I had 10 email inquiries today alone. I had one person write me basically begging to fix their drain problem. Pretty soon, I will not be taking on any more business this season because I will be swamped with work. I found it to be a very fun day and everything went well. It allowed me to meet a lot of new potential customers.”
Isn’t that a fantastic idea? He implemented it very well too! You could be doing something very similar in your area. You don’t even need to win a government contract to do this. You could volunteer some of your time to help improve a local park or to clean up a section of your town.
When you are out driving during your day, keep your eyes open for something you can improve upon and when you see it, jump on the opportunity. Make it a spectacle too. Get the community involved. Get the local politicians involved and get the media involved. Next thing you know, you will become the ‘go to guy’ in your area when it comes to lawn care and landscaping.