Promoting student lawn care services.

With the way college prices have been going up up up and student debt has been following suit, it’s great when you can avoid going into debt by paying for college yourself. But how can you do that? In this discussion from the Gopher Lawn Care Business Forum, we hear from one entrepreneur who decided to start his own mowing company in order to pay his way through school. Let’s take a look at some of the steps he is taking.

One lawn care business owner wrote “when I decided to go to college I also decided it was time to start my own business.
Let me tell ya’ll a little about myself and what I’m doing. I’m a 22 year old college student and I own a business called Tuition Lawn Care. I’m planning on getting a degree in electrical engineering and hopefully a certificate in entrepreneurship.

I started the planning stages of my business this past December and decided I was going to use the money from my tax return as start up money since I didn’t have much money or a job at the time. I began making my fliers and getting the word out in February and started working in March. I started very slow because I did have classes going on and was doing lawns in my spare time. At one point work came to a stop because I wasn’t out looking for customers anymore because I was falling behind in one of my classes. As soon as the semester ended in May I was back on the ball and I was out busting my hump to get new mowing customers.

Anyways, business has been really up and down and I’m learning as I’m going along. I’ve got about 10 regular customers right now and I feel like things are getting better. Work is hard but I’m no stranger to that, running my own business is probably the best decision I ever made.

I have a website up and running, a craigslist ad going, I’ll probably get a business facebook page up in a few days, and I use my laptop that I bought for school for all of this.

I’ve gotten a lot of jobs and customers for the year just because of my business name. People that already have a lawn service have changed over to me because they would rather pay someone that’s going to put that money towards an education. I market the business as ‘Hard working college students earning money to put ourselves through school.’

Whenever I have to hire employees I try to hire only college students or people hoping to go to school. I’d like to stay true to the name as much as possible.

A marketing trick I have learned is to distribute flyers in neighborhoods or at houses where I believe the lawn is only a $30 job and on the flyer I promote $30 flat fee lawn care. On my lawn care flyer under the ‘$30 flat rate’ it says in smaller print ‘The flat rate applies to everyone who receives this flyer unless otherwise specified’ that way I can still charge extra if the yard is ridiculously overgrown or the back turns out to be huge.

I do have some some mowing customers that I charge more than $30 to one-time yards, or larger more difficult yards.”

A second lawn care business owner responded “Seriously??? You have to charge according to how big the lawn is. How much time, difficulty, etc. There is no way I would do every lawn for $30 or even advertise it with small print. To me, that is a bad idea.

My lowest lawn is $25. It’s small and I push mow that. Most of my lawns fall between the $40-$50 range. I have one that is $80. I charge $40 hr. That is cheap compared to a lot of the guys in my area. Some people still think its too much!!

To be profitable in this business you have to come up with an hourly dollar amount that you want to get. Estimate how long the yard will take to mow. Estimate it’s difficulty (trees,hills,outbuildings,etc.) Then go from there. It will take you a little while to get a handle on your lawn care estimating but eventually you will be able to drive up to a lawn and give an estimate on the spot. I was always nervous at first and second guessed myself all the time. Now I know by looking at a lawn, how long it will take.”

A third shared “the best way to do estimates I have found is to determine how much you want to make per hour, this should include your time/equipment costs,etc… I use an average of $50 per hour and I know about how long it will take me to mow it by looking at it, If you can’t determine that yet, it will come with time. Keep up the good work and good luck to you. I like the tuition lawn care marketing angle.”

Read more about Lawn Care Business Bidding Tips, Upsells, And Disasters To Avoid. Learn how to improve your bidding process with this lawn care business book and be prepared before hand by knowing what you should be looking out for before a problem occurs.ā€¯

If you need help estimating lawn care or snow plowing jobs, get these lawn care and snow plowing estimation calculators.

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