Newbie lawn care business owner is looking for motivation.

Starting a new business can involve a lot of frustration. When you come up with a business idea and a plan, it is up to you to breathe life into your creation. No one else is going to do it for you. If you are not accustomed to being a self starter, you are going to be in for a difficult experience. In this discussion from the Gopher Lawn Care Business Forum, we hear from one new entrepreneur who just can’t seem to get his footing and he wonders what should he be doing to improve his current situation.

One lawn care business owner wrote “this is my first season and I have lost the one and only customer I had. Initially she told me she didn’t want to be on a regular schedule. So I suggested that she call me when she wanted her yard mowed. I set it up like this because she lived too far to just drive by and see if it needed a mowing. That worked for a while and then all of a sudden she texts me saying she is going to have her neighbor mow the lawn because she felt I wasn’t wanting to keep up on it.

During this past year I tried a direct mailing marketing campaign and never received any responses from it. I have a few people who said they would talk to others and tell them about me but that seems to have gone no where. I know word of mouth is good but is there anything else I should be doing?

Somehow, I was finally able to sign up a one time yard clean up job. While working on the property, my mower hit something in the tall grass and damaged it to the point where it won’t start. Now I have no mower and I’m really feeling discouraged. I feel like I can’t get my motivation back.”

A second lawn care business owner said “if you have the time, go knock on doors. It’s no fun, but it works. Offer lawn care, landscape projects, and gutter cleaning. If you are hard up for cash, do whatever services they need done, within reason, just to get moving forwards again. Offer to dig holes, spread gravel, etc. Go buy a cheap mower for now and save, save, save, that cash until you can get a better model. Then save again and upgrade further. Keep cash tucked away for slow times and winter months unless you get snow then walk door to door and shovel. If you do this, you can make it work, no doubt. Being a business owner is tough. When you figure your wages, you initially make less per hour in your business than you do having a job because you are on 24/7. On the flip side, the income potential is unlimited. So don’t give up when it gets tough.

Thomas Edison once said ‘many of life’s failures are people who did not realize how close they were to success when they gave up.’ Keep that in mind when you are lacking motivation. Don’t give up. Work 24/7, educate yourself, and you won’t need luck.”

A third business owner said “you are experiencing something that every single business owner goes through in their start up phase. 99.9% of the times when you start a business, you start with no customers. Then it is up to you to seek out people who need your services.

Your problem of not having customers can be rectified by going out and talking to your target customer base. Network with people in your area. Get your ads out there where people look for lawn care service providers. Get on craigslist, get a website, get business cards, talk to neighbors, etc, etc.

All of this will take time and effort. If you want it to work and are willing to put the time and effort into making it work, there is a good chance you will find success. If you aren’t willing to go out there and do what it takes to attract customers, you might as well close up shop and get a day job.

The vast majority of start ups fail. They mainly fail due to a lack of funding. The next biggest hurdle is a lack of motivation to do what needs to get done. There is no use in just sitting there feeling sorry for yourself, waiting for calls. Get out there and make it happen. Grass is always going to grow so it’s not like there are less lawns to mow this year than last year.”

Want to learn more about lawn care website SEO? Order this lawn care business SEO book - “The Search Engine Optimization Workbook For Lawn Care Business Owner Websites” today.

Leave a Reply

You must be logged in to post a comment.

Check out the Gopher Lawn Care Business Forum for great prices on new and used lawn care equipment:

Chain Saw


Garden Tools

Hedge Trimmer

Lawn Aerator

Leaf Blower

Leaf Vacuum

Mower Blades

Mower Ride On

Mower Walk Behind

Multi Attachment Trimmers

Pole Saw

Pressure Washer

Salt Sand Spreader

Shop Tools

Snow Blower

Snow Plow

Stick Edger

String Trimmer

Stump Grinder


Tractor Attachment


Trailer Landscape Racks

Lawn Care Business Books And Software.
How To Get Lawn Care Customers Vol. 2
The landscaping and lawn care business plan startup guide
A rebellious teenagers guide to starting a landscaping & lawn care business
The GopherHaul Lawn Care Business Show Episode Guide.
Stop Lowballing! A Lawn Care Business Owner\'s Guide To Success