New and discouraged lawn care business owner.

Getting anything started can be a real pain in the butt. For quite some time it may feel like the world is against you. No matter what you do, you are either having a hard time getting new customers or you are hurting because you aren’t making any profits. A member of the Gopher Lawn Care Business Forum found himself dealing with many issues as he tried to break free from working under his father’s lawn care business. In his discussion, he shared with us his concerns and issues.

He wrote “It’s 1 in the morning here and I just got done folding 100 flyers. Tomorrow, I’m going out in the morning to put them in people’s doors. I hope this will get me more clients. I’m not new to mowing but new to the business end of things. For years, I’ve worked for my dad’s lawn care company but recently he has cut back on the number of yards he has been servicing. He has a full time job as a parks and recreation manager in town, so he has a lot going on. Because of that I decided to go off on my own and start my own lawn care business.

I’m 19 and some may think this is dumb but I’m really needing encouragement now with all this and a lot of advice. My dad has been helpful and gave me some hand me down lawn mowers. It may not sound like much but I’m not lookin to start on top.

Earlier this month I wanted to hand out 100 flyers too but I just couldn’t get it done. I only really got about 30 out. First I started by knocking on doors and if they didn’t answer, I left a flyer in the door. After a while when no one was answering the doors, I started to feel like giving up. Maybe I started at a bad time, I don’t know. It was around 2 pm in the afternoon on a work week. People must have still been at work.

When I didn’t hear anything back from those flyers I put out, I decided I should lower my price once again and still heard nothing. I know I should wait and not be so quick to react but I’m afraid to start the season with less than 20 yards. I asked my dad if lowering my price to steal business from others would be so bad? He said ‘you wouldn’t want someone stealing your business would you?’ I told him no, but I said if they could beat my price and still profit, I’d want to know what they were doing to be able to do that.

I thought about going to the local police department and offering big discounts to the law officers and I was also thinking about giving big discounts to family’s with soldiers. But it seems no matter what I do I just can’t get business to boom.”

One lawn care business owner said “You have a lot of fire in your belly. I’d suggest you stay after it and don’t give up. Focus on your current customers and make sure they love your work. From there, word of mouth will go a long way.

Also, try to never lower your price just to get business. You have to have a set price you want to make an hour when you are working or bidding on jobs. Your work ethic and finished product will stand on it’s own merit.Your dreams with this business will come true if you stay excited about what you are doing and spread that excitement to your customers.”

These are absolutely great points. When you get your lawn care business started, you need to realize it will be tough going for a little while until you start to get a handful of customers. Focus on people you know and neighbors at first. Tell everyone you know that you have started a new business. Ask them if you can sign them up as a customer. Do outstanding work and pay attention to detail.

From there, work your way outwards. Ask for referrals. Put flyers in the doors of your customer’s neighbors. Give your customers business cards to hand out to people they know. Over time, your business will grow. Just don’t give up.

Lastly, as was pointed out, know your costs. Realize how much you need to make in order to make a profit. Check around you and find what others are charging for similar services you are offering. Don’t try to be the cheapest, instead try to be the best.

If you sell yourself short and aren’t making a profit, you will soon begin to hate what you are doing. Don’t let that happen. Charge what you need to continue forwards and feel good about your work. Not only because you are making a profit but because you know that you have this wonderful outlet to be the best you can be in the industry you chose to be in.

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Lawn Care Business Books And Software.
How To Get Lawn Care Customers Vol. 2
The landscaping and lawn care business plan startup guide
A rebellious teenagers guide to starting a landscaping & lawn care business
The GopherHaul Lawn Care Business Show Episode Guide.
Stop Lowballing! A Lawn Care Business Owner\'s Guide To Success