My lawn care business is small and I feel out of place.

Most of us will find ourselves feeling insecure when we try new things. Starting a new lawn care business can make us feel very insecure because it can take a bit of time before we see our bank account grow and reaffirm that we are on the proper path. As we will see from this discussion on the Gopher Lawn Care Business Forum, there are plenty of other things to be worrying about than what your competitors think of you. Sure you will want to fit in but it’s more important to be profitable than it is to show off to other business owners.

One lawn care business owner wrote “I have been cutting the lawns of my family and friends since I was a teenager. Now that I am a little older, I have decided to venture out and try to run my business full time. I mowed a few yards last summer but I really want to step it up this year and try to make something of it.

The thing I am curious about is, I’d like to know what the guys that have been in the bussiness for many years and have a nice set up, think of the new business owners who are just entering the world of lawn care. Since I only have a 5×10 trailer with no racks or anything fancy, I kind of feel out of place. It is as though I feel like I am invading on there territory as I drive by other professional looking lawn care companies. Those with their expensive zero turn and walk behind mowers, weed eaters and other things. I wonder if my customers think less of me because of the way my operation looks as compared to other more mature companies.”

A second lawn care business owner said “I know where you are coming from as I was there myself. When I got started, I had been mowing since I was about 12 years old. Over the years I have expanded my business to where I have a nicer truck, a larger trailer, and a bunch of professional lawn care equipment.

When I pull up on a job and see another company mowing down the street, I love it. That make me want to do a better job. I’m very competitive, and I guess that’s where I get the drive to do better than the other guys.

By about half way through my first full time summer, I put stripers on both my mowers. This made my yards definitely stand out more. After I did this, people started noticing how nice the stripes looked, and I picked up 5 more customers. I then bought a 36″ walk behind so I could get into gates easier, and use on my smaller accounts. I also put a striper on it.

So basically, I think that your business can really take off if you always do a great job, and constantly think of ways to out do your competition, as I did by adding stripes to the lawns I cut.

The thing that I see now that I didn’t see when I got started is that no matter how old or new a lawn care company is, any person with a mower is still a threat.

I’m by no means a big company, but I know a lot of people are getting pretty frustrated with me. I feel like I don’t have much to lose compared to them so that allows me to be flexible in what I experiment with.

Another key point I have learned is the importance of keeping yourself organized. The bigger you are, the harder you fall. So it is important to never bite off more than you can chew.

The way I have things set up now, I can see every aspect of my business in motion. If I have to rely on too many people, I fear I will lose sight of all this and that could lead to my downfall. As a new business, you can be a small powerhouse, whereas your competition can be big, clumsy, and often ignorant when it comes to quality service.

From what I have seen, as lawn care businesses grow, the bigger they get the more they lose sight of the importance for quality workmanship. They become more strict on the amount of time spent at each customer’s location and their work becomes rushed.

This then makes it easier for the small lawn care guy to come in and do a better job.

So when you are out there driving around in your older truck with your smaller trailer, remember to focus on what your competitor isn’t. Don’t go out and blow your money, trying to look like the big boys. Make more money than them by doing a quality job and laugh at them all the way to the bank.”

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Trencher
Lawn Care Business Books And Software.
How To Get Lawn Care Customers Vol. 2
The landscaping and lawn care business plan startup guide
A rebellious teenagers guide to starting a landscaping & lawn care business
The GopherHaul Lawn Care Business Show Episode Guide.
Stop Lowballing! A Lawn Care Business Owner\'s Guide To Success