Here in this economic slump we see daily posts on the Gopher Lawn Care Business Forum about the difficulties lawn care business owners are having, trying to find new lawn care customers. One of our members had an opposing marketing view that is held by many. He is finding a lot of success now. Let’s see how he is doing it.
Brandon wrote “Well these last few weeks I have been completely covered with work. I have picked up several new yard accounts, plus 6 tree removal jobs at about $700 each (average). I have picked up 3 brush clearing jobs. One at $600, one at $1,900, and another at $4,250.”
That is great news! Can you give us your advice on how you stay busy? What should other lawn care business owners be doing or thinking about in order to get back on track? Especially if they recently got started?
Brandon replied “Well, Most of my work comes from repeat business and referrals. Most of my new business comes from craigslist. I have never spent any money on advertising, except business cards. I have a theory that once you start paying for advertising, you will need to keep paying to keep the work flow coming, so I’ve tried to avoid it from day one.
I would suggest just putting yourself out there, and never turn down an opportunity to talk about work with someone. I have started up conversations with MANY people about what I do, and the next thing I knew I was giving a bid to them, or someone they knew.
So I guess, talk, talk, talk, and put yourself out there. Let everyone know what you are doing, and don’t be afraid to ask someone if they need something done. A lot of the same things you have been saying on the forum.”
What a fascinating insight! Now I would think not spending any money on advertising except for lawn care business cards would put him at a disadvantage, but it seems the opposite has happened. It is quite possible to make up for the lack of customers he would have to deal with by not paying for advertising, he has compensated for by being personable and working on his social networking skills. So I think this is a great lesson for us all. If you want to succeed and sell more, you need to talk more. Talk to anyone and everyone and let them know you can help solve their problems with your services.
GopherHaul 33 - Landscaping and Lawn Care Business Marketing Forum Show.
Listen to the GopherHaul 33 podcast here.