Looking like a lawn care business versus looking like someone towing a trailer of lawn equipment can make a big difference when it comes to success. If you are operating a lawn care business and sitting there scratching your head, trying to figure out why you aren’t as busy as you want to be, consider this example. A new lawn care business owner wrote us on the Gopher Lawn Care Business Forum and shared with us a picture of his lawn truck and trailer setup.
He wrote “here is my lawn care equipment setup! This is my first year in business and hopefully the first of many more to come”
Now if you, as a home owner, were driving by this set up, would you be able to tell if this was a commercial lawn care operation or a private owner transporting his lawn care equipment?
It’s easy to look at another business and be critical of it without reflecting on ourselves. But this does get you thinking. How does your lawn care truck and trailer compare to this one? Does yours scream out looking for attention? Do you have signs on your truck and trailer? What about a business card dispenser? If you don’t have any of this, what are you waiting for! This is a small step that can bring you many new customers.
Another lawn care business owner shared with us how important lawn care trailer signs are when he wrote “signage makes a big difference and has brought me many jobs. Just the other day a customer even saw my truck at the post office and called me from the parking lot. I came out and we talked. It ended up being a very big project which should be finished tomorrow.
I’ve had plenty of people ask for lawn care estimates and then when I show up, with all my equipment, they mention, ‘oh I’ve seen you around the area quite a bit, you must be busy!’
A small investment in signs can make a big difference in your presentation.”
Now imagine if you pull up to give an lawn care estimate with signs on your truck and trailer, right after another lawn care business owner leaves with no signs. Your presentation will show the potential customer you are not a fly by night operation and they can trust you will be professional and get the job done. Having truck and trailer signs can help seal the deal with a new customer before you even start to speak.
So remember to take full advantage of all that advertising space on your lawn care truck and trailer and get your signs made today!