Here is a lawn care marketing idea that could use to attract new business with little investment.
What if you created a lawn of the month contest. Create a yard sign that says lawn of the month and each month pick a different lawn you service to become the lawn of the month. Stick the yard sign in the lawn and show off the property on your website. In your website, show the reader why you decided to choose this propert as the Lawn of the Month.
Create a lawn of the month flyer. This flyer could say something like “We at Joe’s Landscaping are pleased to announce the lawn of the month for Oct. 08 is Jim’s lawn located at 123 Main St. When you have a moment, please drive by their property to view it. I hope this yard inspires you to create ideas on how your yard could look. Please give us a call and we will stop by to provide you with a free landscaping analysis. Our analysis will show you what we could do to improve your yard’s aesthetics. Call us at 555-8372.
Hand these flyers out to homes in the area of the lawn of the month home.
You could even present the homeowner with a trophy or a certificate that you printed out on your printer. Take a picture of you handing the homeowner the prize. This is a great way to build your customer retention levels. If a customer feels appreciated, they are less likely to choose another awn care service provider.
Send a press release to the local paper with the photo and a little write up about your award and why you chose this property.
You can discuss this further at the Gopher Lawn Care Business Forum.