Lawn Care Flyers - should you include prices?

Lawn care flyer marketing - should you include prices on your lawn care flyer or should you say free estimates and present the lawn care price in person? Let’s look into question.

We were having a discussion on lawn care business marketing at the GopherHaul Lawn Care Business Forum and there were quite a few viewpoints shared on this topic.

Lawn Care Flyer

Lawn Care Flyer

I asked the lawn care business owners if they included prices on their flyers and this is what they had to say.

Phil: “My fliers have the price for that house on it so if they dont like the price they don’t call. It also has every thing they will get for the money ie. monthly,weekly,or bi weekly mowing. I also include a coupon for landscaping.”

Steve: “What is your view as to why you put a price on your lawn care marketing flyer?”

Phil: “Well I put my price on them because down hear you get a lot of tire kickers. They want the cheapest lawn care guy so they’ll call anyone who gives them a number. Also you get those one time lawn cuts calling because their family is coming and the grass is 3ft. tall. I don’t have time for games. In my lawn care flyer I show you this is what you get, this is your price as I view the front and my knowledge of the average back yard in the area. The mowing price can go up if the back has alot of work or I have to use my 36″ mower. I’ve gotten a good or better than average response with my lawn care flyers. I put out 1000 lawn care fliers and pulled 3 mowing clients. The problem is, when it’s time to distribute the lawn care flyers it’s also time to cut the lawns. That marketing window of opportunity will depend on where live. Either early or late winter. I would say as soon as the grass gets some green to it people see it’s alot taller than they thought.”

Chuck: “I think meeting the lawn care customer face to face helps & I’d also like to think my clients aren’t necessarily hiring me on price alone. I’m not the most expensive lawn guy in town… but I certainly am not striving to be the cheapest so a little salesmanship may come into play.”

Steve: “I guess on one side, you can say I put my prices on the flyer and the customer can take it or leave it and if they call they are basically saying I know your price and I am willing to pay that.

On the other side is the customer that calls for an estimate, you walk the property with them and give them a price and they flinch and say no. Then you wasted your time going over there and giving the estimate.

The thing I wonder is, ultimately can you command a higher fee by making the presentation in person, because isn’t that what an estimate is? A sales presentation?

If you can command a higher price, does it make it worth your while over other estimates you may have went on but didn’t get?”

Chuck: ” It’s worth it to me! You are not going to get every lawn care estimate.

1) You can’t take rejection personally when your in sales.
2) If your getting every single job you estimate YOU ARE LOWBALLING.

To make a “sale” they have to buy the PERSON, the PRODUCT, & the PRICE.
If your not there in PERSON presenting the full value of the PRODUCT then they are only buying the PRICE. You didn’t “make the sale”, You are “ON SALE”!

Take the time to meet your lawn care customers, yeah you’ll waste time on some but you’ll be more profitable & both you & the client will be happier doing business together. You may meet some people & see a personality problem right off the bat… Then you can decline to estimate or work for them (I’ve done that once) or price it high enough it’s worthwhile even if they are a pain in the ass!”

Keith: “I’ve always leaned on the side of giving prices only during final negotiation. It’s hard to convey your work ethic which justifies your price without a face-to-face meeting.

Though there are lots of tire kickers, I’ve found equal numbers of people will wait until their lawn needs attention right away. Once they call, they are ready to make a deal. If you can demonstrate the skill set needed to make their lawns look great, you can often command higher prices at these final meetings.

On-the-other-hand, if your price is on your lawn care flyer you’ve already set a ceiling which is difficult to raise.

Good opinions on both sides.”

I do hope this insight helps you determine better if you want to include prices on your lawn care marketing material or not. If you would like to join in on this discussion further, visit the GopherHaul Lawn Care Business Forum here.

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