Lawn Care Business Marketing Tips - GopherHaul Blog

I just read a great post by our new friend Eric on the Gopher Lawn Care Forum. We were talking about how to attract more lawn care customers via referrals from your current lawn care customer base.

Eric wrote: “My contracts were annual with a set monthly price.  Every bill had a stamped self addressed envelope enclosed.  I know I don’t like buying stamps to pay bills, so my envelopes came with postage already attached.

Some months I’d offer a 2% discount with a “pay before this date” to take advantage.  I never had a slow or no pay problem.  the bills would read like a letter on high quality paper.  This gave us the opportunity to remind customers of our other services as they matched the seasons.

Back when a dollar meant something, I’d enclose a dollar bill and a business card.  I’d ask them to refer a neighbor or friend nearby.  The mowing service grew so big I had to sell it off after five years.  I do miss those customers, and especially those monthly checks in the mail.”

Now can you imagine that! When you are thinking about trying out this concept to attract new lawn care customers, keep in mind that Eric did such a great job with his lawn care business, he sold it and retired at age 34! Then he found himself bored and wanted to start a new business so he started Stealth Dump Trucks http://www.stealthdumptrucks.com.

Check out his new company and see his amazing line of landscape and lawn care dump truck conversions. Eric patented the “Over the Bumper Dumper.”

Thanks Eric for this great lawn care business referral idea.

You can join in on this discussion and ask Eric questions at the Gopher Lawn Care Business Forum here.