Lawn care customer handbook.

When you first sign up a new lawn care customer for mowing services, do you give them a welcome kit or a mowing contract? Have you considered giving them a lawn care customer handbook? A handbook can be customized to fit your own needs and help educate and sell your unique services. In this discussion from the Gopher Lawn Care Business Forum, we get a great downloadable example of what one entrepreneur hands out to his new clients.

One lawn care business owner wrote “having a lawn care customer handbook may seem to be a little ‘extreme’ in our field of work, but the fact we are willing to go through these steps shows the new customer we are structured and professional.

From my experience, all too often we are ‘invisible’ from the customer’s perspective. What I mean by this is we are hired and that’s as far as our interactions go. We are viewed like garbage men and postmen. I’m not saying that those are bad positions at all, but my point is that we aren’t seen as being special enough to have real interactions with.

Face it, we are ‘the guys who show up to cut our grass every week or so.’ This differs depending on each individual customer, but I’m focusing on what I suppose can be called the majority of them.

Lawn care customer handbook.

Lawn care customer handbook.

Building presence opens up new doors for opportunity, and a Lawn Care Customer Handbook is a great start at doing that. It als0 is advertising your customers can enjoy or even learn from. Something that will get them thinking. One thought they may have is,
‘how come my previous lawn company didn’t offer me this five-star material?’

Your customers will take note of your commitment and professionalism when they receive their copy.

What your lawn care customer handbook includes is entirely up to you. You may want to write what your expectations are. You can create a chapter called ‘Conditions.’ Have pages covering topics like, Weather, Service Cancellation, etc. The handbook should cover the basics and anything else you need to include to make your customers feel comfortable with you, and give you an edge over your competition.

Such a handbook can also give you a chance to highlight additional services you offer. Under each service, you can show before and after pics of jobs you have done in the past to help sell the services.

Here is a copy of what my lawn care customer handbook looks like in a pdf format lawncarecustomerhandbook1to5lawncarecustomerhandbook6to11. I hope it inspires you to create your own guidebook that can help you educate your customers and sell more to them.”

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The GopherHaul Lawn Care Business Show Episode Guide.
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