Combining your love of multiple interests can really help set you apart from competitors and give you a unique marketing angle that is all your own. A member of the Gopher Lawn Care Business Forum was doing just that when he wrote us about a local outdoor cooking competition he was taking part in and wanted to use it to further promote his lawn care business.
He wrote “I am entering in a King of the Wing competion/trade show. Basically what it is is that I cook wings and have them judged. It is being held in a gated community at their community pool. Many residents are being encouraged to attend.
The organizers are predicting 300-400 people are going to show up. Once there, each person goes booth to booth trying the different chicken wings. I am going to have a booth with my banner, tent, table, flyers and wings. The question I have is , how do I get those 300-400 people to remember my both and company? Using flyers is all I can think of. I am working on a limited budget and don’t have the money for fancy little give aways with my name on it.
Does anybody have any suggestions? Like should I offer mowing specials? Give a door prize away? If so what should I give away?
I think this is a great opportunity to get a lot of leads in a high end neighborhood. I just want to do it right.”
Could you create some marketing material for you and your booth that might say Joe’s Lawn Care Cooking Team? Or something like that? Could you wear tshirts and then have a banner that promoted that?
What about fabricating a grill from part of a mower or tractor? So like you need to raise the hood to cook the food. That could really get others talking too!
If you enjoyed this, maybe you could do this more often to meet more people. In fact maybe you could create a catering team where the main goal of it was to help market your lawn care business?
“That grill won’t just get people talking, I think they would hang around the booth a lot too. Bad news is that the event is this Saturday so I don’t have much time to do a lot. I do have a 3×8 banner that I will hang on my table. I didn’t get any shirts made up because of costs but this is an annual event, so next year I can hit it harder.
Should I put any thing special on my flyers or print outs that I hand out. Because every person that walks in goes booth to booth trying chicken wings, just like a chilli cook off. So 300-400 people, that’s a TON of advertising right there. What is the percent I should expect for leads and landing jobs? Cause thats the whole point of this.”
One lawn care business owner suggested “I would wear a business shirt and/or put up a sign that says ‘ASK ME ABOUT MY BUSINESS!’¬† and have a stack of business cards out.”
A second business owner shared “personally I would give away one free mow and trim. Have a large banner done up for across the front of the table. Give out free water bottles too. What I have seen done is you can get something like 1,000 of those paper rings that fit around the water bottle with your company name and contact information on it. What happens is most will want water. Your name will then be everywhere at the event. Bottled water is cheap but it will make your company look massive.”
A third owner said “the first thing I would suggest is make the BEST wings there. Win the contest and have everyone talking about you. Also how about a big sign that says,
“WIN A FREE LAWN MAKEOVER”
“LET US PAMPER YOUR LAWN FOR THE DAY AND MAKE IT THE STAR OF THE NEIGHBORHOOD”
The best ways to get leads is to try to get everyone to fill out a form to win the lawn makeover. Of course, only one person will win. Afterwards you need to call everyone else who signed up to offer a trial “lawn makeover” for half price and then amaze them and get them to sign up with you for lawn care.”