When things are slow and you are looking for an affordable way to drum up lawn care business, why not consider doing what this member of the Gopher Lawn Care Business Forum did. He wrote us and said “don’t waste your time handing out flyers in mailboxes or all that other marketing junk we’ve talked about.
I created a sheet that says, “NAME, NUMBER, ADDRESS” & I gave it to 3 friends to hold as they go door to door asking if the home owners were interested in a fall cleanup.
If they wanted an estimate, my friends would write down the contact information & I would go and deal with the customer later on. It works extremely well.”
What did you have your friends say when they went door to door? Did they hand anything to the potential customer? Why do you the results from this differed from handing out flyers in mailboxes?
He responded “I believe it is a very straightforward approach. Instead of taking a chance by wasting time & money on flyers, this way keeps you more involved.
You go to the door, ring the bell. ‘Hi my name is Jimmy, on behalf of Jimmy’s Lawn Service we are wondering if you’d be interested in a fall cleanup?
Our prices range from $X.00 to $X.00, if you are interested in getting an exact estimate I will write your contact information down on my sheet & have my boss get back to you with all of the further details.
We begin Fall cleanups November first, or when most to all of the leaves have fallen onto your property.
By hiring our leaf removal services, you will receive $10.00 off of our lawn maintenance service if you are to hire us for next year.’
The guys wear their winter coats & company hat. They hold the sheet with a clipboard. At the moment I am limited on business cards, so I’m unable to have the guys hand them out, but I think overall this tactic is pretty nifty! Each worker has 3 sheets, a total of 60 jobs they are able to get for the company. Overall about 1/30 houses are interested.”
You can download the customer form on the Gopher Lawn Care Business Forum post.