Is your problem your lawn care marketing material or your methods?

Lawn care marketing can seem like this unknown black box to the uninformed or new lawn care business owner. This mystical box is one that you pour your hard earned money into in hopes that new customers come out of it. Many times new lawn care business owners try marketing once or twice and find the results don’t fulfill their goals, so they quit trying and their business tends to close up shop shortly afterwards. Why give up so easily though and why not make your marketing experimentation more methodical and successful. How should you do that though? Follow these steps shared with us on the Gopher Lawn Care Business Forum.

One lawn care business owner wrote “marketing studies show time and time again that you have to get your offer seen by a prospective lawn care customer any where from 9 to 12 times before they will respond. And that doesn’t include all the times they completely missed your offer.

I’m amazed at the number of lawn care business owners who say they tried flyers ONCE and it didn’t work. Or they tried postcards ONCE and it didn’t work.

There is no question that many different marketing methods can work. The question is how are you using the methods?

Are your lawn care flyers telling your prospect what you want them to do? Are you addressing the benefits from the customer’s point of view?

If you only try your marketing method once, I guarantee your prospect won’t remember you when they are ready to buy.

As for whether or not you can afford it to market multiple times to the same prospect base - compare these two scenarios:

1. You do a mass canvass of 5000 lawn care flyers (or postcards, or whatever) all at one time. You MIGHT reach 5,000 prospects (but not likely) only a very few of them will just happen to be ready to do business with you. However almost none will remember you in a week, so the chances of getting phone calls after a week or two are slim.

2. You distribute 500 flyers to a concentrated area once a week for 10 weeks. Each of the 10 flyers is slightly different but they all have your name and number. Your fewer prospects see your marketing material 10 times and remember you and call you as you build credibility. Your response rate is gonna way out-perform the first scenario. And your cost is almost identical. Not to mention how much more efficient you will be if you are cutting all your yards in a 5 mile radius on the same day (instead of spending 20 minutes driving from one stop to the next.)

I say give your lawn care marketing a real effort and tweak what doesn’t work until it does work.

What about with your website? Do you find yourself complaining no one seems to find it and no one calls you because of it? To save the leg work of going out and walking door to door as you distribute your lawn care flyers, you could also try improving the effectiveness of your website by including zip codes into your website description, title, and blog.

Mobile searching is gaining huge traction in the local lawn care business markets. Due to the nature of texting (less is more), postal codes are becoming the hot search terms when someone is stuck in traffic and remembers that their trees need trimming. They will jump on their Iphones and text (type) ‘tree service 34522.’ When they do this, will they find your website or not? They will if you include your zip code.

This small tweak takes only 5-10 minutes of website editing. The added advantage of getting buyers makes it well worth your time to perform the change. Your conversion of customer who look for you is much better than those you are looking for. Better that people look for you, than you look for them. So optimize your lawn care website and give the people what they are searching for.”

Learn to improve your bidding with these lawn care and snow plow estimators for your Android phone.

Why your lawn care marketing may not be working – GopherHaul 71 Lawn Care Business Blog Show.

Why your lawn care marketing may not be working – GopherHaul 71 Lawn Care Business Blog Podcast.

Listen to all the GopherHaul Lawn Care Business Podcasts on Apple’s iTunes.

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Lawn Care Business Books And Software.
How To Get Lawn Care Customers Vol. 2
The landscaping and lawn care business plan startup guide
A rebellious teenagers guide to starting a landscaping & lawn care business
The GopherHaul Lawn Care Business Show Episode Guide.
Stop Lowballing! A Lawn Care Business Owner\'s Guide To Success