Is your mood tied to your profit?

A friend of mine and was telling me how he feels like such a pessimist all the time. He says he see the glass as half empty. His wife says he acts this way because he runs his own business.

I think this brought up a great point. It seems like all too often, our view of ourselves, our self worth and our mood is all tied to our profits. When we have a profitable day, we are happy. When we have a non-profitable day, we feel pessimistic and depressed. Although this doesn’t happen to everyone, it seems like it does indeed happen. The sad thing is that I know people whose businesses are very financially successful yet they self medicate themselves with alcohol or anti-depressants.

Do you ever find your mood or outlook on life is tied in with profits? Or do you know others who do this? Should we do this and if not, how do we change it? That is the question I asked on the Gopher Lawn Care Business Forum.

One lawn care business owner said “for some like myself, I can’t function without income stability. The goal in life is to afford life and know I will be able to comfortably until I’m dead. A profit is always nice, but to make a steady and consistent profit is difficult to create.

When we don’t profit, we feel like we’re not just losing money, but our lives are at risk. We could try harder to profit, but this makes it worse when we achieve nothing other than failure for a big period of time. The end result is frustration and could cause rebellious actions even towards our own self. We could give up on the spot, drink our sorrows away, argue with loved ones. Many people make things worse for themselves if they don’t get what they believe they deserve. Someone in the business might call it quits and give their equipment a beating.

I suggest for people in situations where times are tough and frustrating, to never stop trying. Once you stop is when you defeat yourself. Seek advice from people in similar situations.”

A second lawn care business owner said “my mood is tempered with experience. I was born during the great depression. I have lived through many recessions - 3 as an adult. Things get tough for a while but they always get better.

The more confident I am, the more confident the people I’m talking to get.

  1. Treat all customers as friends.
  2. Realize you won’t make every sale.
  3. Do a little extra to prime your current customers for upsells. I recently did a one time mow for a vacationer, trimmed some overhanging branches and ended up with a season contract.
  4. Solve problems for them. Ask them how else you can help.
  5. Keep positive, remenber and relate how other customers stay satisfied.
  6. Look and act professional. Dress neatly, talk respectfully, and always look like your keeping busy.
  7. Groom yourself appropriately. Many people like long hair, but most adults and professional people expect a businesslike cut. Look as professional as a banker.
  8. Remember you are a businessman 24 hours a day, not just while on the job. You never know who will see you acting badly!”

A third added “I think my mood is often dictated by how business is. If I have a rotten day with lawn care equipment breaking down, employees not showing up, or somebody breaks something at a clients house that I now have to stop and fix…. I am typically boiling inside. I keep it down in front of clients but when I get back in he truck…. wheeew. The steam can usually be seen rolling from the top of my bald head.”

A fourth shared “When it comes to being moody because of money, I can say that I have sweated a couple of times in my life, but I have great self esteem and self assurance (not an ego). When I wanted more, I worked more, when I couldn’t afford something, I didn’t get it. Live with in your means. You have to be willing to swallow your pride and dig in if you want more. Believe in yourself. Also listen to those who have been there before.

I call it learning and respect.”

One last lawn care business owner said “I’ve found that if I can talk with a potential client about what I offer and how they benefit from my service, I can usually make the sale about 75% of the time. Everyone will have a different success rate on this, it can take some time to develop a good sales pitch.

As far as the glass being half full or getting down when things don’t go as planned, I have found it helpful for me to look at the bigger picture in my life. For example, am I achieving what I have set out to do in the long term? Another thing to remember is that being a business owner has its advantages and its disadvantages. Sometimes we need to see the lower times in life to appreciate the finer things that show up later!

Everyone has their own reasons for being a business owner.

For me the advantages are;

  • greater income potential.
  • more flexibility.
  • sense of pride and accomplishment.
  • better control of my future.
  • plus of course the tax advantages

Disadvantages for me are;

  • work longer hours.
  • more headaches.
  • sometimes more stressful.
  • more responsibilities, such as employees, books, community involvement etc.”

Order the book Lawn Care Business Bidding Tips, Upsells, And Disasters To Avoid. today.

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