Is the pool of lawn care customers in your area technically challenged?

Lawn care customers will react differently to lawn care marketing methods based on many factors. Geographic, financial, and educational levels can play a huge role in what kind of marketing methods work better or work worse in your area. As we will see from this discussion on the Gopher Lawn Care Business Forum, you have to test each method you use before you roll out a high priced lawn care marketing campaign.

One lawn care business owner wrote “I have a hard time getting lawn care customers through my website. I don’t know if everyone else has this same problem though. I suppose that it  depends on the clientele you are servicing or the area you are working in.

There are parts of the country where most residents are ‘technically challenged.’ Like in my area. I don’t mean that in a derogatory way but rather I simply mean that they simply don’t know much about computers or the internet and really could care less if they know anything about it. They simply don’t want to be involved with the internet.

There are a lot of middle aged and above people who don’t want to know anything about the internet. They still use the phone book. I know that personally. Word of mouth is still my absolutely best form of advertisement. Any other advertising has brought me very poor returns (typically not even enough to pay for the advertisement). This I contribute a lot to the type of people living in my community and my clientele.

My area is a very LOYAL community. If you treat your lawn care customers right they will be very loyal to you and thus will be hard to be taken by competing lawn care companies. People are not that easily swayed with advertisements around here.

Do I believe internet marketing works better in some places? YES!

Do I think it’s a great idea to have an internet presence? Absolutely!

But I also believe that it’s effectiveness depends on your area and clientele. Even though we have first page ranking for most every service keyword for our area, we had a total of 14,000 visits last year. From that, I would guess less than 10 percent of our total inquiries came from our website and of those, I have noticed the vast majority of them were under the age of 50.

This isn’t due to the lack of availability of high speed internet, but I think it is more attributed to people in my area not using the internet to find lawn care services. When they need it, they tend to ask their neighbors who they use or they just look out their front window to see who is servicing the local homes.

So before you go spending a whole lot of money on different forms of advertising, you have to test it first with a small sample. Your customer base may be more technically savvy in your area and you may find you get more inquiries from it. But you also may find that they’re not. So try a simpler lawn care website first and scale it up as needed.”

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