Is it a good idea to price lawn mowing based on neighborhoods?

Have you ever thought about how to streamline your marketing and sales presentation in order to minimize time spent going out and giving free lawn care estimates? Maybe you thought it would be a good idea to hand out lawn care flyers in different areas and include a price on the flyer. That way, the customer could decide if they want you to mow their property or not based on price. If this sounds like a good idea to you, you may want to consider this discussion from the Gopher Lawn Care Business Forum.

One lawn care business owner wrote “the area I live in is pretty diverse. The neighborhood I live in is an average middle-class neighborhood with average size yards. Directly across the street is a very upscale neighborhood, many of which have very large yards. 5 minutes down the road is a trailer park, all of which have small yards.

Should you include mowing prices on your lawn care flyer?

Should you include mowing prices on your lawn care flyer?

Would it be a wise idea to pass out different flyers to each neighborhood with different prices on each? For example, flyers throughout my neighborhood I could advertise $25 per cut. The neighborhood across the street for $30 per mow. The trailer park for $20. I’m not sure what I’m so skeptical about, but I’m just not sure if this would work better and save me time.”

A second said “why would you want to put a price on the ad? If you do, here is what is going to happen. The customer is going to call you thinking they get the price stated on your ad. Then you show up and quote them a different price, because they want you to move the lawn furniture first. Or the yard is a wreck. Or you need to clean up after their dog first. Or whatever. Then they ask what about your ad price. Next thing you know it you have spent 45 minutes telling them that is the base price.

Leave the price off and quote them when you get to the house! You should never try to use your price as a sales tool. If you sell on price, you are going to be in a race to the bottom. Instead, use your lawn care marketing material to give you a chance to get in front of the customer. Once you get that sales opportunity, then you can try and connect with the homeowner. Point out any issues you see on their property that need to be addressed and finally give them a price. If they like you, they will be willing to pay you more. So why give up that extra cash?

Look professional when you show up and you should do fine.”

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The GopherHaul Lawn Care Business Show Episode Guide.
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