How to promote your lawn care business without coming across as pushy.

Everyone hates pushy people. And pushy sales people are even more hated. So what is a lawn care business owner to do when they want to promote their business but not come across as being pushy? That is a great topic that came up on the Gopher Lawn Care Business Forum, when a business owner shared with us some of his tips.

He wrote “I just recently moved and had to start up my lawn care business in a new area from scratch. I had previously started my lawn care business while I was in high school with a friend. Regardless of if you are a new business owner or a veteran, you gotta get the word out about your business. One of the things I do is to make sure everyone that I know, knows that I have a lawn care business. Word of mouth is a great marketing tool. The more people who know you are in business, the more opportunity you have to sell you services.

It is difficult to tell all without someone thinking you are just trying to push your business on them and make them feel that they are obligated to use you. To get around this, what I usually do is just more or less ask questions. For instance I will ask a homeowner ‘who currently cuts your lawn? Who installed that wall? It looks great.’ I always like to complement what they have or what they are getting. But then I always throw in the ‘well next time you need some work done I am in the business, here is my card, please call me.’ Depending on how well you you interact with the person, you can get them to market your business as well.”

Very fascinating point! Don’t just push what you do, but instead, engage the potential customer in a conversation. Talk to them about issues you may see about their yard or ask them if they have had any problems lately with their landscaping. Is there anything on their landscaping wish list? The more you engage them the better your chances are of making a sale and then later getting that customer to talk about you to their friends.

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