Every once in a while, an opportunity will arise that you can jump on and really take advantage of. How quickly you can respond to such a situation can make a big difference in the results you get. If you act fast you may land a lot of customers while if you are slow to respond, you most likely won’t get any. Such is the situation a member of the Gopher Lawn Care Business Forum found himself in as he discussed the details of what happened.
He wrote “there is a snow plowing company in my area that has been around for close to ten years now. The owner has recently been charged with quite a few illegal activities and during the last snow fall, most everyone employed by him had quit because they weren’t getting paid. Many of their customers had pre-paid for this winter’s snow plowing services and now it looks like the company is about to go under.
This could be a really great time for me to promote my snow plowing services and pick up a lot of customers who are mad at my biggest competitor but I am not sure what I should do to achieve this.”
A second lawn care business owner said “I see this as a tremendous, time limited opportunity to take advantage of all this.
I’d suggest you create a quick snow plowing flyer. Go to the area of town they serviced and put one on every door within a concentrated area. Don’t mention the other company by name, but I would say something along the lines of:
‘Our company sympathizes with customers not receiving snow removal in a timely fashion. We have a long outstanding reputation of not only being on time, but also of meeting or beating your expectations!”
Even if you have to buy a couple of snow blowers for goodness sake, I’d take all the business I could. If you can pick up five or six customers per street and you do good work, guess what, spring is coming and there are a host of services they will need you can do. So get out there and get’er done.”
A third lawn care business owner agreed and said “the key marketing message you should be sending out now should be short simple and to the point!
If you emphasize the situation they may be in, wanting prompt service, and you point out your company offers prompt service, you are going to grab their attention.
Keep the flyers short and sweet. Remember with such time sensitive situations, the clock is ticking and I bet your other competition is already getting out there with their snow plow marketing message too.”
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