Search engine optimization 101 for lawn care businesses.
You can put together a great looking site but people need to find it when they are searching for lawn service. How do you get your site to appear when a potential customer is looking for lawn care service? You need to know what they are looking for and you need to give them what they want. The keyword here, is “keywords!”
Listen to this GopherHaul Lawn Care Business Podcast here.
What are your keywords? Well say for instance you lived in Denver, Co and offered lawn care. A potential customer is most likely going to be looking for Denver Lawn Care or Denver lawn maintenance. If you are unsure of what your keywords should be, ask your friends or family, what words they would search for to find a local lawn care business online and go with the words you hear most often in response. I would think you would want to keep the keyword count to a minimum, maybe 4 or so.
Your ideal keyword count should be between 10% and 20% of the total word count of your site, so ask yourself, where are you ranking?
To figure this out do the following.
- Right click on your websites main page and then left click on select all.
- Open up your word processor and then paste the text into a new document.
- Use the word count feature of your word processor to show you the total word count of your webpage.
- Then do a search and see how many times each of your keywords appear.
- (total word count) divided by (keyword count) will give you the percentage.
Try this out and see how you are doing.
Now let’s see how it is put to use. A new forum member posted an introduction and asked a great question “I used a Gopher lawn care business web template from this site to create my lawn care company website and just got it on the net earlier this morning. How can I attract potential customers to my website?”
You are not going to believe this example I am about to show you but it’s real. Matt has done such a great job with key words and having other sites link to his lawn care website that he appears in 7 out of the top 10 search results. That’s right! You heard right! In fact, if you were competing with him in his area, the chances of a new customer finding you are next to nothing because most people will not go beyond the first 10 results to their search.
Matt: “When people to a search for lawn service or lawn care in my area I am usually have all 7 slots out of 10 or sometimes 8 slots out of 10 on the search engine. Do a search for lawn care in dothan on google and you will see.
You will see a bunch of J & M Lawn Care links. Also I am located in the local business directory.”
This is just so outstanding! If you are going to have any chance at all attracting customers on the internet, you need to visit these sites that are linking to Matt’s site and then fill in your business information to have them direct to you in your area. Also review your key words and let us know how all this works out for you. Join in on the discussion at the Gopher Lawn Care Business Forum here.
Also check out this example of Matt’s search engine results.