How to get your customer base to sign up on your lawn care contract.

Greenmind jumped onto our Gopher Lawn Care Business forum and asked “I have about 35 maintenance customers that are either biweekly or weekly accounts.  Last year was my first year full time and non of my customers except for 5  of the 35 accounts stayed with me through the winter months. Most accounts were average residential  lots with bermuda grass.  I understand that bermuda goes dormant in the winter months, but I have several friends with annual accounts in the same area.  And what about the big companies, the cut all year long. I understand that alot of weekly customers go biweekly in the winter. How do I convert these customers to year round business so I don’t have to get a winter job?

I then replied “One of the things we see is that a lawn care business owner will get their customers on a budget monthly payment. Instead of paying a certain price for lawn care each month, you can figure out how many cuts you will do per year and then budget it out over a 12 month period with equal payments.

You can also offer a prepay option where you your customers pay you at the beginning of the season for the entire season and get a % off the total price.”

Greenmind then said “Thanks for the reply. I have thought of some of these ideas but have been hesitant.  I don’t want to lose any customers and I don’t know if a contract will scare them off. I don’t know until I try.
I’m gonna promote the prepay discount this year and try to get a committed amount of cuts from each.  I am going to start introducing it as an annual agreement this year right off the bat and see how that goes.  I started part time in the back of my wifes honda suv and I was just trying to see if I could do it and if I enjoyed or not. I’m committed now and lovin it!”

If you are trying to convert your current lawn care business customer list to start using an annual lawn care contract here is some advice from the Gopher Lawn Care Business Forum.

Luke wrote asking “Spring is just around the corner! Today i was thinking about some of the things I should be getting ready for. I started to design a flyer that I’m going to use for attracting new customers but then I remembered that I’m going to be offering contracts this year. I have already customized a contract template to fit my needs. The only thing I need is a “welcome” letter to for my existing customers to realize that I am offering contracts this year. Does anyone have a template I can use for a letter that will get my existing customers to get ready for the mowing season and let them know I will be offering contracts?”

Then Justin was kind enough to share with us the lawn care business letter he uses to let his customers know he wants to get them to start using his annual lawn care business contract.

Here is the letter that you can download from the Gopher Lawn care Business Forum here.

lawn care letter

We also talked about implementing with your customers in a previous GopherHaul Lawn Care Business Podcast. You can listen to the podcast here.

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Lawn Care Business Books And Software.
How To Get Lawn Care Customers Vol. 2
The landscaping and lawn care business plan startup guide
A rebellious teenagers guide to starting a landscaping & lawn care business
The GopherHaul Lawn Care Business Show Episode Guide.
Stop Lowballing! A Lawn Care Business Owner\'s Guide To Success