One of the top questions asked on the Gopher Forum is how to get new customers. Well I wanted to answer this question as best as possible and I put together two new books. If you are looking to gain more lawn care customers this Summer and who isn’t, check out my brand new books entitled “How to get customers for your landscaping and lawn care business all year long.”
There are two volumes, each around 240 pages and chock full of ideas on how to get lawn care business customers.
Volume #1 is here
Volume #2 is here
Volume #1 discusses: Getting started, choosing a business name, harnessing employees to sell, community marketing ideas, free rentals to offer, hosting events to get exposure, volunteer projects to build goodwill, how to get residential and commercial customers (including sample letters). Bikini lawn care, getting in your local paper, marketing on price, publicity stunts & media attention, organic lawn care marketing, reaching out to realtors, turning hobbies into marketing ideas, seasonal marketing ideas that work.
Volume #2 discusses: The most effective lawn care business marketing methods. How to track your ads, the best ways to utilize: billboards, brochures, business cards, buying lawn care customers, clubs & organizations, coupons & gift cards, co-marketing, door hangers, going door to door, flyers, internet marketing, lawn signs, customer letters, direct mailing, newsletters, newspaper ad, phone book advertising, phones & telemarketing, postcards, referrals, sports, testimonials, trade shows, truck & trailer advertising, word of mouth.