How often should you wait from the time you hand out a lawn care flyer to a prospective lawn care customer until you distribute another flyer to them again? That is a great question that came up on the Gopher Lawn Care Business Forum and it opened up a further discussion which should really help you improve your response rates.
One lawn care business owner wrote “I have two lawn care customers in a middle to upper income neighborhood. I got them by going door to door with lawn care flyers and introducing myself and also offering other services. The first wave of lawn care flyers I distributed was about 4 to 5 weeks ago. Since I would like to gain more business in this area, I was wondering how long should you wait to re-market to this area?”
A second lawn care business owner said “the more successful lawn care businesses that I have seen will repeat their lawn care flyer marketing to the same area once a month for most of the season. It is best to hit the same prospective customers at least 7 times in a row.If you do this, you will see better results than if you marketed to a large customer pool only once.
If you don’t do this, at the very least you should be leaving a lawn care flyer with each of the neighbors of your customers lawn care customers. After you mow, hand out flyers to the two houses on both sides of them, and all the homes across the street from those. Mention in your flyer that you currently mow their neighbor’s lawn, and since your already there, you could service them as well. Try to advertise something different each time with your flyers that you give to the same customers neighbors.
Doing this once a month I feel is sufficient. You could advertise things such as mulch installs, flower installs, flower bed weeding, driveway edging, lawn mowing etc. Come up with a different flyer dealing with each service you provide and rotate through them throughout the seasons.
One of the lawn care flyers that I love to use is the ‘Sorry about the noise flyer.’ Along the top of the flyer it reads ’sorry about the noise.’ Then below that bold headline it explains ‘we were working on your neighbors’ lawn. Please accept the coupons below as our apology for the inconvenience.
I increased my business by 133% over last year by using them. I have found I get the best results when I am out mowing and see a neighbor outside. When I do, I personally hand them one. Many times the neighbors will ask for a bid on the spot and ask me ‘when can you start?’ I often get asked to bid on the properties of their local family members as well.
A third lawn care business owner said “I keep a bunch of pre-printed lawn care flyers in the truck, so I can hand them out as needed as well.
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