Let’s all get into the spirit of the holidays. I created this flyer you can edit and hand out in your area. The idea of this marketing concept is that you are going to position yourself as the go to lawn care business in your area. You are going to be the one that is leading this outdoor holiday decoration contest. If local residents dont have time to put up decorations, then you can do it for them and include some coupons at the bottom of the flyer to promote this.
Then go around your area and take pictures of homes with outdoor holiday decorations and put them on your website. Or put them on your myspace page. Then promote where these pictures will be and how local residents can visit your page to vote for their favorite house.
How can they vote? Either post something below the picture in your myspace site or send in an email.
Then you will choose a winner near Christmas time and possible hand out some gifts
What kind of gifts? How about three trophies to the best decorated houses? Or ask around town and see if any other business owner would like to donate a prize to the winner.
Send out a press release to your local paper to let them know you are conducting this contest and how readers can submit their pictures to you by emailing you.
I also want to see the picture you take or are submitted. Maybe we can have a vote here for the best overall holiday decoration pictures. Post your pictures here.
Here is a screen cap of the flyer.