Growing your lawn care business when you are shy.

Certain personality types really seem to do better with selling lawn care services than others, but this doesn’t mean a shy person can’t find success. In fact, they absolutely can if they work on their ability to interact and communicate with others. As we will see in this discussion from the Gopher Lawn Care Business Forum, there are simple steps you can take that will help you find success and improve your ability to sell.

One lawn care business owner wrote “I’m a shy person. I know sooner or later I will run into someone that will turn me down. Trust me, it has happened many times before. But you can’t let that bring you down. It gets much easier as you learn how to talk to people. You’ll find that the person you are going to talk to or are talking to is just as nervous as you are. Just keep in mind that you don’t get a second chance to make a first impression. Always smile, and the big one is to remember to MAKE EYE CONTACT. Be open to ideas that the customer might have lesson to them. Share your thoughts with them. Get to know them as a person. Just start with small talk and before you know it you’ll be deep into conversations. When that happens, you won’t even notice that you were nervous to begin with.

I have found a lot of success in sales when I harness people that I have known for a long time. Like the other day, one of my friends was explaining to me how her lawn guy at the time wasn’t keeping to his end of the deal with her yard up keep. That’s where I jumped in and said I wouldn’t mind taken that stress off your hands. And I explained to her how I work, what the cost would be, etc. I was actually a little bit higher than the last guy but that was ok to her as long as the stress was away and she didn’t have to worry about when I was coming, if I was going to do it all that day or the next. Just by sticking to what you say you will do, means more than if you’re cheaper. Because you can be the cheapest guy on the block, but if you don’t keep to what you say you will do, you will loss it to the guy charging ten dollars more a mowing than you.

With all that said, I come about most of my clients by word of mouth. That’s where the phrase it’s not about what you know but who you know comes in handy. In fact I came across my most recent commercial contract just by walking in and talking to the manager. This is not something I would have done when I first got started as I didn’t have the confidence to do it, but now, I have built myself up to where I can.

As I was going by this facility the other day, I noticed, their flower beds and lawn was over grown pretty bad. Just by driving by the location for a few weeks, I saw that no one was taken care of it. After about a twenty minute conversation with the owner, I landed the job. It’s not too bad. I charge them $65 every week and it takes me about 45 minutes to mow and edge. This is just for the front of their property as that’s where all the grass is. The rest is parking and rock flower beds that I have to go through and pull weed from time to time. I try to do this twice per month. I would like to get more commercial jobs. So I will have too keep my eye on more properties as I am out during the day.

So to those lawn care business owners that are shy, I’d suggest working with your friends and family first. Improve your ability to talk and sell your services to them. As you get more comfortable, expand outward whom you talk and sell too.”

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