Thanks to Matt for posting this great lawn mowing flyer and bid sheet on the Gopher Lawn Care Business Forum. He wrote us “I just recently came up with a couple different forms I’m planning on using. These aren’t my primary flyers. The one is to stir up new business this year and the other is a pre-printed estimate sheet thats on a heavy weight pre-folded paper. What do you guys think?”
Steve: ” Very creative! How will you be distributing them?”
Matt: “I was planning on targeting very large developments and just going door to door either leaving them on the mailboxes, or on the front door. The sheet that has the section for mulch is my “estimate sheet”. Thats the form I use when I receive a customer call to come to their property and give them a quote. One problem I am running into is after I give the quote, how would you suggest following up on it?”
Steve: “That’s a good question. Do you try to seal the deal on the spot when you give your estimate or how do you go about giving your estimates? Do you leave them in a mailbox? Is the customer present?”
Matt: “Most of the time when I am giving estimates no one is home, they are usually working. By the customer’s request I either leave the estimate in the door or in their mailbox. I think handing the customer my estimate face to face would be ALOT easier to close the deal and get a contract signed right then and there but its not a perfect world so what do I do for the customers that I am forced to leave the estimates for them to review???”
Brandon: “It is always better to give your estimates while you are standing with the customer. More likely that they will give you the go-ahead. The exception to this is if it is a large job and you need to go home and run the figures and do some calculations. Even then you should present it to them in person after your figuring is done.
Another thing is after you present the quote, and they want to look it over, wait 3 days then call them and ask them what they thought of the estimate. If they have reservations, ask them what the issue is and see if it is something that you can be flexible on and maybe meet them in the middle somehow. Follow these simple rules and I promise you will land more bids!”
Steve: “I agree. I think if you try experimenting with what Brandon said, you are going to see a big difference. You can also judge the persons reaction to the price and if the price seems to be a sticking point, you can always ask them what you need to do to get their approval so you can start today. Maybe you could give them a certain % discount on the spot to get the job.
Being with the customer allows you to feel out the situation.”
Eli: “I agree, in person is best. It is easy for folks to say no, or just flat out disregard you, when you are not there. Like someone else said, if you are present you can feel out the situation and perhaps make some changes to seal the deal. You may have to sell why you are worth this money when your competitor charges $10 a week less.
If you are having problems being able to meet in person, you may want to play on the angle of liking to make in person contact so they know who they are potentially dealing with and who will be coming on their property to mow while they are not home. When you make contact, find something you have in common with them, but don’t get too overly personal with them if this is the first time you meet.”
I hope this discussion has helped you learn more. If you would like to download this free lawn mowing flyer and lawn mowing estimate form visit the Gopher Lawn Care Business Forum here.