Our friend Tom wrote us on the Gopher Lawn Care Forum and shared with us his lawn care business aeration flyer you can download for free.
Tom wrote “I have tried direct mail targeted to “new Movers” with no luck at all. I have tried this before and also have had no luck but thought that a new approach was needed. Flyer’s are the only way I will advertise for new business and thanks to Chestin and his Free monthly news letter, I took his recommendation on flyer prep and moved my logo/name & phone to the bottom and wrote about a cause and solution heading at the top - my rate of calls received is just about 2% and new accounts at 95%. I’m in a flooded market of low ballers and “out of towner’s” that charge a fuel surcharge to travel 10 miles - Key selling point! I’m local. Forget about local paper if theres more than 10 ads for landscapers. When’s the last time you opened a phone book? I receive 1 or 2 estimate requests a week ¬†from the yahoo local search engine, all for free!
My Headline read “Are you tired of spending your weekends mowing the lawn?”
Followed with an all inclusive program list of weekly service for 1 low price. I also offered free core aeration w/ weekly mowing agreement.
Here is the ad in PDF format ready for business name insertion and pricing.
I omitted my contact info from the bottom left so it may be used by all.
This ad by far has generated the most response and new accounts.
Best part is that I made this in a panic one morning. Designed, printed and delivered: all within 14 hours ( 1000 flyer’s)
Office max: 35.00 for printing / 5.00 to cut on astro bright paper”
Thanks to Tom for sharing this free lawn care aeration flyer template with us. I hope you are able to download it and use it as well. Download the FREE aeration flyer here.