Are you trying to make your lawn care marketing stand out from your competitors? I am sure you are. A great way to come up with new marketing ideas is to pay attention to current events. One lawn care business owner on the Gopher Lawn Care Business Forum shared with us his new idea of creating a lawn care marketing campaign that played off of the economic stimulus packages.
He wrote “I was thinking about doing some marketing that came across as I was helping the economy. Offering a special deal to the first 25-50 customers. The deal would be billed as an economic bail out plan of like $35 a cut when you sign an annual lawn care contract for a year. The lot size must be under a 1/2 acre. What do you think. Would this be a good idea to experiment with?
I think I’m going to put it in the newspapers and also the senior centers newspapers. As for a heading I think if I put ‘Economic Bail Out Plan’ everyone will want to look at it.”
Another lawn care business owner shared “almost all of my advertisement this year is going to have an economic twist to it. Here is an example of the lawn care postcard I have been sending out.”
That is a great postcard! Do you have any advice for others when putting together their own marketing material?
“When you put together a piece of marketing material you have to remember to include a closing line in it, otherwise it becomes just another boring flier or postcard from a lawn care company. You need to make it zing. You want your ad to make people say yes that weren’t even considering lawn care before seeing your ad!
Also don’t waste money on an expensive ad in the newspaper! Buy a little one liner in the classified section that says quality lawn care and your web address and phone number . . I have one that cost me $15 a month and says
You also may want to consider spending your money on joining your local Chamber of Commerce and BBB. I have found that will bring in far more calls than a news paper ad.”