Happy Easter to all of you. As business owners, we can take each holiday and use it to promote good will within our community and promote our lawn care business. All we need to do is add a touch of creativity and from where there was nothing, a new promotional idea can sprout. Such an idea can help you reach out and promote your lawn care business to your target market.
One of the things you could do is host a local Easter Egg Hunt in your neighborhood. You could have it at your store front, or on your property or at a local park.
Get a bunch of plastic Easter Eggs and fill them with treats. Then hide them in different locations and let the kids run out and find them. They can be hidden in the open or out of site. Give each child that partakes, a bag or a basket to hold their eggs.
Maybe have special gift baskets for the first X amount of children that attend.
You could also dress up as the Easter Bunny and have pictures taken of you in a costume with the child sitting on your lap. Post these pictures on your website and have them available for download in their full size, by the child’s family. This would be a great way to show off your community involvement and attract people to your site. On your site you could offer a holiday special package if the customer signed up by a specific date.
To promote this, you could send out messages through your online social network site. Or you could put the information on a flyer / door hanger. Have one side promote your event and maybe the other promote your lawn care business with your holiday special package available for a limited time. Make a post on craigslist about this? Depending on the size of the event, put an add in your local paper. Create lawn signs to promote the event. Send out emails to your current customers. Send out postcards. Send out a press release before and after the event to your local paper with pictures of it.
This would be a great way to create a fun event that will draw in your potential customers and give you a chance to really stand out from your competitors.
Can you imagine if you do this for a bunch of years how it could really grow and kids will come back to you years later to tell you how much fun they had, thanks to you.
Try this out and let me know how it goes. If you’d like to join in on this discussion, visit the post on the Gopher Lawn Care Business Forum here.
Here is the latest GopherHaul episode 31 in podcast format.
Here is the GopherHaul 31 video.