Does your lawn care business marketing have a call to action?

There are many ways to promote your lawn care business through various forms of marketing. When you are creating your marketing, do you include a call to action? If you don’t you might be wasting your money. I had a chance to talk with a Gopher Lawn Care Business Forum member who had at one point worked as an advertising manager and had quite a bit to say on the topic.

Luke wrote “Despite what a lot of the “never discount” people say, you really need one if you are going to advertise. I spent a year as an advertising manager for a local media group

(which included the largest newspaper in my area). When you find yourself debating on a “as low as $xx statement, a discount, or something free. Free always gets the best response, but is also the most costly. Also free with a large stipulation (annual agreement) is not as good. I know this is redudant, but I learned a little about direct mail and it’s always been about three things.

1. The right prospects. You can’t sell lawn service to residents living in apartments or poor neighborhoods (maybe).

2. The right Time. You have to hit them when it’s relevant. I would imagine the start of the season is a big time, but so is through the season as unreliable lawn care business owners start screwing up.

3. The right offer. You have to give a call to action. Most folks will have already picked up a paper, phone book, or some other means if it was urgent.

If you don’t do all three, it’s just branding. Which is great for large companies that are looking for name brand recognition, but not folks searching for a measurable ROI (return on investment).”

These are some great lawn care business marketing tips to keep in mind the next time you are creating your marketing material.

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