There are many things lawn care customers call to complain about. You cut the lawn too high, cut the lawn too low, didn’t cut the lawn at all. Most of these things are simple and easy to deal with, but what do you do when you get a phone call complaining about something you never even thought someone would complain about? It can really throw you for a loop! Check out what this lawn care customer called to complain about, from a discussion on the Gopher Lawn Care Business Forum and prepare yourself for one day picking up the phone and hearing something similar.
One lawn care business owner wrote “when I started advertising this fall I got phone calls, but not the kind of phone calls I was expecting. People actually called to complaint that they have seen too many of my ads and told me they didn’t want to see any more of them ever! Can you believe that? I don’t understand why someone would make a complaint about how much they see an ad! I would never have even considered someone would do that. It kind of made me made that they would call to say that. One thing is for sure though, I’m not going to stop advertising because I get a few phone calls like this but, I do have to wonder what can I tell them? How should I respond to this?”
A second lawn care business owner wrote “it’s probably the local competition and their friends/family calling to bug. I wouldn’t worry about it. Tell them nothing and keep doing what you are doing! It sounds like you may be in the competition’s neighborhood and have pissed off a couple people, so what though!! Think about all the junk mail you get and think of all the junk mail out there each and every day. Are you calling all of them at dinner time to harass them? NO! If they are that upset, they can simply throw the mailing away and move on with their life. You can please some of the people some of the time but you can’t please everyone all the time.
I had one call last year that through me for a loop. I had put the caller on speaker as I was driving with two of my employees to a job site. She actually called to complain that my newspaper article didn’t give enough information on our services. My reply was our website is listed in the ad and it contains all the information one could want. She said ‘I don’t want to go to your website.’ I simply replied ‘Miss, newspaper ad’s are not cheap and you are allowed a certain amount of words for a certain price, we try to maintain costs and you are the first person out of thousands this paper reaches to call us and complain. She then wanted to continue to rant on so I simply hung up and blocked the caller. It could have been a competitor or a friend of the competition put up to do this. Who knows for sure but it sure shocked the three of us.
I would never call a competitor to complain about their ads. In fact it’s quite the opposite. I love seeing my competitors ads. It gives me ideas on what they are offering, what designs they used, and I get to know when they distribute their ads for the upcoming season.
In the end, you just have to brush off certain issues and I think this is one of them. ”
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