Meeting new people and being able to strike up a conversation is very important to sell more services and make more money. But what is the best way to go about doing this? That is what one lawn care business owner was interested in knowing when he wrote us on the Gopher Lawn Care Business Forum and asked “I have some questions about starting a lawn service.
2. If not by cold calling, which way has been the best way to advertise my business?”
A second lawn care business owner said “I think the best lawn care marketing method varies from area to area. Ultimately your goal is to stand out and promote yourself from a platform that has few competitors. So if everyone is doing one thing to promote, you need to do another to stand out.
There are a ton of ways to experiment with, but the basics come down to meeting people and talking to them. Getting to know them and letting them get to know you. Handing out business cards. Talking to neighbors. Having your friends and family mention you. Do good deed in your community to get positive word of mouth and media attention.
All of these things step by step will expand your customer base.”
A third added “for whatever reason I love cold calling and meeting new people.
What I do, if time allows, if I see you outside and you have a weed problem, I will stop. If you have a pile of top soil, gravel for your driveway etc. My line is quite simple:
Good Afternoon sir/mam, just driving by and noticed you have a nice pile of top soil. Our company would be pleased to offer you a quote to spread it and save your back. If you wish we can rake, roll, seed and spray, no obligation at all and you do not have to take all the services.
Every prospect I have spoken with said sure. I would guess we get 95%++ of the work.
I did this yesterday and it seems to have become second nature as I thought to myself halfway through the conservation, we don’t have time to do this. Anyhow the fellow had cut a large birch tree in his front yard and had a massive pile of brush. I stop and gave a quote for chipping and clean up which he accepted. I have equipment in that area so I will get staff to stop by this afternoon when they finish the job they are on.
If a prospect has what I consider a prime location that we are after, I will give them a deal as one of the best advertising methods for us is having out vehicles on the street. Sometimes even if it’s a small job I will get two or three crews to go to the location loaded with equipment. I know it’s gross overkill but having all that gear parked out front has been an amazing selling tool.
Just keep trying different things and never give up, I quite often stumble on products, services or marketing ideas, some work excellent, some fall flat, it’s all about trying.”
Order the book Lawn Care Business Bidding Tips, Upsells, And Disasters To Avoid. today.
Use these lawn care and snow plow estimators for your Android phone.