When you are looking to gain new landscaping or lawn care customers, consider reaching out to your local garden centers. Purchase your supplies from them and see if you can get a business card display at their registers. Then ask the staff who sell lawn and garden supplies to refer your lawn care business for any install projects.
One of my friends in the past had hooked up with a garden center and gave the store employees 10% cash of the job total when they referred a customer to him to do a job with material that were purchased at the garden center.
Because of this, he had consistent business referrals all year round. He was always doing so much better than any other landscaping business around him. So the lesson he told me from that experience was cash referrals can make a huge difference in your bottom line.
Steve: “This sounds like a great idea. How did you work out payments to the employees who referred you business?”
Chris: “Every week I simply stopped in at the garden center, if I wasn’t already there buying supplies and I would just thank the person and pay them cash on the spot.”
Another thing you can consider doing is some cross marketing with the Garden Center. You could hand out flyers with your ad on one side and the garden center ad on the other. You could do the same with the door hangers. Then you could either split the printing costs or have them pay the printing costs and you go door to door to distribute them.
You could even host classes on the weekends at the garden center on how to install certain landscape projects. If the customer finds it too overwhelming, they can always call you to help them do or finish the job properly.
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