When mowing season comes to an end, that doesn’t mean it’s time to relax. There is still plenty of work to be done for those who keep busy. One lawn care business owner on the Gopher Lawn Care Business Forum asked “well with mowing season is over, I want to drum up a lot more fall work, clean ups gutters etc. But I am not sure how to do it.Â What have you guys found works the best?”
One business owner suggested “here are a few things you can do:
- Drop off cards to homes that you see who could use your services.
- Drop off cards to homes that have a lot of hardwood trees for vacuum mulching service.
- Put an ad in a small community newspaper.
- Put cards on those outdoor mail boxes.
I have already started a month before, hand changing the key word on my website, for example for Fall I changed them in mid August. At the moment I am receiving two inquiries a day on average and they are right where I want them. The inquiries are coming in from the heart of the rich end of the city and the web hits are for leaf collection. I study key words, use a software to see how I rank against the competition then tweak it to get a higher ranking. It works perfect and doesn’t cost me anything other than my time.
At the moment we have 73 leaf jobs, I want 100+ but it’s still early.
When I visit I am picking up a lot of other services, pressure washing, gutter cleaning if it’s not too high, pruning, removing stumps, top dressing, and a lot of spraying. Work will generally not come to you, you have to go find it, I think this and a few other things we did this Summer made the company an amazing success this year.”
How big of a deal is changing key words on a website? I think this is something that is often over looked.
Would this be considered changing the theme of the website to potentially a Fall theme now? Should this be changed every season?
He responded “It’s very, very simple. You just change the meta tags on the site. Sometimes I will change the page description just a little, because my site now has over 7,800 hits since April, it get’s crawled every three or four days. I know this as I run software that emails me when a crawler has checked in on changes to my site.
I personally didn’t change the theme per say as I don’t have time but I have done that in the past with Fall and then changing it to a Christmas theme. I’m not sure if that made a difference on hits.
What I do know is with the changes, I stay ahead of on my website, make a major difference. Within 48 hours of receiving an email from the software that I have been crawled I start getting inquiries. When I check to see what the person may have been searching I see the new keywords have been updated in the search engine. Then I run another software that tells me where I rank in our area for that keyword. If I am fourth or fifth, I run the other sites to see what keywords they are using and how much that word is in their home page content. I then adjust accordingly and within a week I am number 1 or 2. All of this takes less than 30 min of actual time, it’s free.
In general I change a month ahead of a season. I follow along with most department store websites, to see where they are at with their promotions.”
Great advice! Simple, easy and cheap! You can’t beat that.