Can’t seem to bring in any new lawn care customers, help!

The first year of starting your lawn care business can be very frustrating, with the biggest frustration likely being the difficulty of adding new customers. As we will see in this discussion from the Gopher Lawn Care Business Forum, it is so very important to talk to people. The more people you talk to, the better your chances are of making a sale. All other marketing methods are secondary to making contact with and talking to people.

One lawn care business owner wrote “I have recently started a new lawn care business in my town. I have only been able to generate 2 lawns with my current advertising. I currently use craigslist, flyers at local supermarkets, family and friends, business cards at most pizzeria, and local shops on the counters. What else can I do to generate some more accounts? I have even instituted a referral plan to my existing customers but with no luck.

I am in the process of ordering shirts for me to wear while out cutting my two accounts. I have been reminding the customers of my referral systems and also reminding them of my snow removal availability in the winter. I made a great contact with the neighbor of a customer last week and they said they would pass on my business card to their family but still no replies yet.

I gained one account from craigslist and another from a friend of a friend. I was thinking of placing flyers in more local businesses and residential doors with estimated estimate prices on them. Is this a good idea or is this considered solicitation? Please help!”

A second business owner said “you should drive around the neighborhoods you would like to move into and look for lawns needing attention. Make contact with the property owner and offer your services. Remember to be the kind of guy other people will trust on their property. I picked up 3 accounts this way back in the spring.”

A third added “getting started can be real rough. I am thankful now that most of my customers come from word of mouth and referrals. Here are some of the experiences I have had with other lawn care marketing techniques.

  • Craigslist - All I have ever gotten from marketing there were tire kickers
  • Flyers at Supermarkets - The people willing to pay for your services will not be looking at the supermarket bulletin board for you.
  • Family and Friends - Good but they need a Kick in the A%$ at times or some $$$ in their pocket to keep on the lookout.
  • Business cards on counters - Most don’t pick up the cards from the counters. I don’t.”

A fourth said “since you only have 2 lawn care customers right now, make sure when you mow their lawns that you take extra care and make them look real good. I had only 4 clients to start with and 2 were in the same cul-de-sac. I worked extra hard on their lawns and the others in the area watched me from their homes. By the end of the month the other houses in the cul-de-sac had all came up to me while I was working and asked for my card. I now do the entire cul-de-sac (6 houses in all) on Thursdays. People are always watching you so do great work and they will contact you.”

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