With anything you want to do in business and in life, there is a good way to do it and a bad way to do it. Even when it comes to advertising for a new lawn care business employee. That’s what we learned in this discussion on the Gopher Lawn Care Business Forum. One of the members wrote “I am trying to come up with an advertisement to run in the local newspaper and I keep banging my head against the wall. It’s a lawn care business so it’s not like I can request there resumes to be mailed in and then make a decision from there. I am open to any ideas this is what I have so far.
‘Hourly salary lawn care company now hiring. Looking for hard and fast workers.’
Then I’m at a loss on how to finish this. Should I have them go to a website link and fill out an application? Or have them mail me one I just don’t want every other local drug addict in the area looking to mow a lawn for two hours and then go on a binge.”
Another lawn care business owner shared his thoughts on this. “If you make it too easy for them, you will get buried in calls, emails, and applications. What I’d suggest is to leave a phone number and do a short short interview when they call. If it sounds promising, let them come over to pick up and fill out an application.
The job market sucks. Everyone right now wants work. The ones who really want & will value the position will do what it takes to get the job.
I ran an advertisement on an internet classified site once for 2 days. I was inundated with calls. At least 15-20 calls a day easy and was getting about 35-40 emails everyday even for days after removing the add.
I get about 6-8 are you hiring phone calls every week without running a help wanted add. I understand people need to work & there are few help wanted ads out there so they call advertisers….. but man it gets annoying!”
Keep this in mind before you start placing your ads or you may end up spending more time on this than you initially planned.