If you are looking for more ways to attract new lawn care customers, you need to ask yourself how effective is your current website? Or do you even have one? When you create a site for your business, it’s worth noting that if you put some effort into it’s creation, you too may find that you get 50% of your new leads from it. Wouldn’t that be nice to get? But how do you go about doing this? Simply follow these steps provided in the Gopher Lawn Care Business Forum and you will be well on your way to increase your lead generation and improve your bottom line.
One lawn care business owner wrote “I am gearing up for my third season of business and I am looking to spend some money on a website. I already have the domain name and I can upload a website at any time. I was thinking of having a site designed and paying extra to have it search engine optimized. I was wondering if other lawn care business owners have seen increased business from their website? Any thoughts or feedback would be appreciated!
I started out by putting ads in local newspapers and craigslist. My best customers so far though came from referrals or from my work on other properties. The reason I am moving towards putting more into my website is because the quality of customers from the newspapers and craigslist is not very good in my opinion.”
A second lawn care business owner wrote “by far the most effective and cost effective site you can set up would be a Word Press blog site. With such a site, you can easily add an ‘About Us’ page or ‘Services’ or any other type of page you want. On those pages you can include photos, video, testimonials, etc.
You can upload the file to your server just like HTML.
The beauty of Word Press is the ease of constantly adding content. To make a new page (let’s say you just added landscape lighting to your services) you just click ‘new page’ and meta tag it using the free SEO plugin. So, your URL will read:
YourSite.com/Augusta-GA-Landscape-Lighting/Landscape-Lighting-Contractors-Augusta-Georgia. Having such urls really improves your search engine ranking because it includes so many keywords that customers search for.
I receive about 50% of my leads/new clients from my website. It is worth the marketing dollars to have a nice site done up and put in place some proper SEO. And then stay on top of it! Adding fresh content always helps. If you are out there installing landscape jobs, you might as well be taking pictures of the jobs and then making posts about them on your website. Be sure to include a lot of key words that others would be searching for.”
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