Do you ever wish you could ask what your competitors are doing with their marketing? What about business questions to help you find out what makes some businesses successful while others fail? A new member on the Gopher Lawn Care Business Forum shared with us some of his fascinating business insight. You see he is a printer and helps many lawn care business owners get their marketing material, designed, printed and shipped. He has seen a lot of what works and what doesn’t. So I asked him a bunch of business questions.
He introduced himself by saying “My name is David and I own a printing company located in Illinois.¬† I started in 1999 and have over 20 years of printing experience. Right now I do printing for over 30 landscaping businesses in my area. I design and print, flyers, doorhangers, forms, envelopes, letterheads, business cards also design logos for them.”
With all your printing experience, have you found landscapers or lawn care professionals tend to choose one marketing method over another? For instance, do they prefer, door hangers, flyers, postcards? Or what is your view which works best?
He replied “flyers with pictures seem to be the most popular item with lawn care businesses. You want to have a good looking flyer with coupons. Most of my landscapers use two color flyers because of the cheap price. ”
What advice do you have for new start up businesses? You have been in business now for many years and must have seen a lot. Where do you think that most tend to trip up and how can they avoid those problems?
“Most businesses fail because either they don’t attract a sufficient number of new customers, or they let their existing or current customers slip away. If you really want your business to be successful, you’ve got to make getting and keeping customers your number one priority.
Let me put it another way. When was the last time you heard of a company going out of business because they had too many happy, satisfied customers buying from them? My guess is, never!
On the other hand, you can probably name quite a few businesses that are no longer around because they didn’t have enough people buying from them, coming back for more and referring others to them.
And that’s where marketing comes in. Marketing is the ability to get your message to others about the goods and services you offer, in such a manner that it compels them… nearly forces them to do business with you. It is one of the most fundamental, yet misunderstood areas in business today. Also most businesses don’t look at marketing as an investment to grow their business and a tax write-off.
Effective marketing is critical to the success of any business. With ineffective marketing, your prospects may never find out about the products or services you offer.”
When it comes to keeping customers, what have you found that keeps them around? It would be fascinating to hear your insight on this topic because they might be able to be utilized in this industry as well.
Also do you find the marketing message trying to attract new customers is different from trying to keep current customers?
Everyone is in the business of customer satisfaction. The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.
You keep customers by delivering on your promises, fulfilling your commitments and continually investing in the quality of your relationships. If your job is customer satisfaction, your real job title is problem-solver. Offer your customers a long-term relationship, then do everything possible to build and maintain it.”
Thank you so much for the great insight!