A lawn care business yellow page ad makeover.

Our friend Jody made a post on the Gopher lawn Care forum. She was going to get a business ad in the yellow pages for her lawn care business.

She asked us “What exactly should we include in our ad?

Should we keep it short and simple?

Or mention all of our services.

But we plan to expand and handle landscaping as well, so we will want to add that also..

Please give me your ideas!!” 

Here is the image of the ad she initially had in mind for her lawn care business yellow page ad.

lawn care business yellow pages ad

Chestin from http://www.lawncaremarketingmagic.com had a bunch of great suggestions for Jody and he also created an ad for her.

Chestin wrote Okay folks, here’s a sample telephone directory ad I came up with for Jody.  Keep in mind, this was put together in a rush so the layout/design could possibly use a bit of tweaking, but hopefully you get the idea.

Ultimately, my goal was to make sure the ad included everything ANY marketing piece should include.  This includes:

 * Attention grabbing headline
* Benefits the customer will receive
* A killer offer to motivate them to act, in this case, there are 2 such offers (free 1st visit, free soil/lawn analysis)
* A strong, direct call to action - Call Today!
* Risk reversal elements, in this case the satisfaction guarantee
* Third party proof, here it’s the testimonial
* Elements of social proof, in this case the credit card logos

Obviously, this would change if it were going to be a smaller size, but the goal should still be to include AS MANY of the above listed elements.  These will help you really stand out from the crowded field and I guarantee you you’ll see a dramatic increase in the effective of your directory ads.”

Here is the ad he designed.

lawn care business yellow pages ad

Chestin always does such an amazing job. Make sure you check out his website.

Also if you would like to join in on this discussion, visit this link to the Gopher Lawn Care Forum.

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