When you are getting your lawn care business started and you don’t have many personal contacts, the situation can be rough. Let’s take a look at what our friend and fellow Gopher Lawn Care Business Forum member did to go from getting no return calls to many.
Scott wrote “So my flyers & business cards have been sent out all over, a lot of my cards need to be restocked in stores because they are almost all gone. Yet I have gotten no calls.
I only have a few days left, I can only do so much. I’m mass producing flyers again & plan to send them out to the other areas of my starter city.
I myself have walked door to door handing out 7000 flyers & I’m losing it! I don’t wanna be out for weeks with these flyers so I’m gonna just start a.s.a.p without stopping until they are all out! I’ll give you guys some amateur shots of my flyer & card, you can tell me what the hell I’m doing wrong.”
Here is my lawn care business flyer.
Here is my lawn care business card.
This is insane. I’ll share a picture of where my flyers are, & where I’m heading to. Here is an overhead map of my area.
Steve: “You are doing a fantastic job. What you are doing with your flyers and business cards is good, however, you will find more success selling people to people. Selling to those you know or those that know you.
Have you considered picking up the phone and try to sell to people who are existing customers or people you know?
The next what you can do is work the neighbors of your customers. Tell them you are services Mr. Jones lawn and you would like to service theirs too.”
Scott: “Alright, so I decided to confront my snow removal customers. They have all received my flyer, but once they knew it was me “Scott” it’s like they insisted on hiring me.
I told them, “the starting price for lawn service is $420.00, but because your you, & you helped me out during winter, it will only be $400.00″
You can’t beat that price, but hey, they were my winter customers!
I now have tons of appointments next week…
I guess I learned something, call people & SELL yourself! ”
This is a great lesson in lawn care customer sales. If you would like to join in on this discussion further, visit the Gopher Lawn Care Business Forum here.
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