This Halloween, if you have trick-or-treaters that come to your house or business. Why not do this.
Take pictures of the kids that are dressed up in costumes. Then when you give the kids their candy treats, include a little business card size ad that is attached to the treat.
On the card tell them you will be picking the best costume and you will be giving an award. It will be posted on your website the following day and in order to find who won, the kids will have to have their parents visit your website. This will get more potential customers to visit your website and read about the services you offer as well as any specials you may have.
Maybe then on the website and on the back of the card offer a special on fall leaf cleanup or promote your upcoming holiday lighting services. Give a limited time offer to make them jump on the offer.
Have some kind of gift for the kid or kids. Maybe 1st, 2nd and 3rd place and possibly get some gift cards from a local toy store or something the kids would enjoy.
Then they can be claimed within the next X days. They can send you an email or stop by. Or you can stop by their house and while you are their giving them the gift certificate, give them a free estimate for leaf cleanup or lawn care!
You can then send out press releases to the paper that night of the best costume and that you are offering a gift card to the winner. The newspaper might pick up the story.
Maybe title the article
“Is this you?”
ABC Lawn Care is looking for this child, the winner of our Halloween contest. Please contact us at www.abclawncare.com to claim your prize.
Read more about this idea at the Gopher Lawn Care Business Forum.