5 steps to improve your lawn care business sales.

There are those who really take to sales immediately. They tend to be outgoing people, extroverts and they love to talk. For the rest of us, we find sales to be difficult and akward. In order to help you improve your sales techniques a member of the Gopher Lawn Care Business Forum shared with us some of his sales secrets.

He wrote “I started my lawn care service in an effort to find freedom. I had been an outside sale representative for a hardware company and was laid off. I have decided that this is the time in my life where I need to go out on that proverbial limb and be 100% responsible for my own actions, and reap the rewards of my own hard work.

Lawn Care Business Sales

Lawn Care Business Sales

I am new to this trade but not new to sales. To prepare for my lawn care business I had worked on weekend jobs for friends and family, helping other professionals.¬† Now I am looking forward to the excitement that comes with learning a new trade, and feeling more compelled than ever in my life to be a success at this.”

Can you tell us a little about your mind set when you got your business started?

“I feel the weight of the world had been lifted off my shoulders. I had been trying to find a job for 4 months up to that point. All I found was the same old work of 50 hrs a week for 10% of what you sell. It just never happened, and I believe things either happen, or in this case don’t happen, for a reason. I was forced to make a decision keep trying what seemed to be hopeless or find a way to succeed regardless of circumstance. I think I have made a wise decision (just wish I would have made it sooner!) and have made more money working less than ever before. What other business can you start with very little capital, use the equipment you have in your garage, and make what most people go to college 4-7 years to make hourly? I can’t think of a legal one. I feel like I have found that freedom I was looking for.”

What is your advice when it comes to selling to people? There are many new lawn care business owners on this site that may be afraid to go out and meet with people or just not know what to do.

What could you tell them that would help make this easier on them?

  • First be your yourself, it is what you are best at, and people see threw BS pretty well.
  • Second, be prepared! People are going to ask you questions about your services, have well thought out responses. This will help you direct the sale, rather than the prospective client, plus you get points for professionalism.
  • Third, dress nice for the quote/first impression. You want to appear well put together, because this is the first time your prospective client gets to judge you, and believe me, it starts immediately.
  • Fourth, BE HONEST! If you don’t know, don’t be afraid to say you are willing to do more research. If you are just starting, let your prospect know. It may be the difference between a yes and a no. Some people want to feel they are helping a person out, especially someone willing to go out and do hard work for a honest price.
  • Fifth, Don’t be afraid of someone saying no thanks. Just because they say no doesn’t necessarily mean that they don’t know someone who might say yes. Besides, it is good to get no’s. You have to get through them to find the yes. I generally get some sort of return for every ten houses I talk to, wether it be an actual sale or a referral that pays off. For me, this is more efficient than paying for 100 fliers/hangers and getting one call. But you must be diligent.”

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A rebellious teenagers guide to starting a landscaping & lawn care business
The GopherHaul Lawn Care Business Show Episode Guide.
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