When you are trying to get a new potential lawn care client to sign up with an annual lawn care contract, sometimes you may want to offer some kind of inducement to get them to jump on it. That is exactly what was being discussed in a post at the Gopher Lawn Care Business Forum. Maybe some of these ideas will help you craft your own lawn care contract promotion.
Matt: “What are some good specials to offer new clients to sign up for an annual lawn care contract? Like one month free with signed contract? I know different people react to different offers. Let’s say I did offer the one month of free free lawn care, for EXAMPLE: Jan - cut one week free, Feb - cut one week free, Mar - cut one week free, Apr - cut one week free….. That would equal a month of free of lawn care service but it would be divided up into those months. Do you think that would work?”
Chuck: “I would make it the last month free. It’s the only way to be sure you get the other 11 paid in full. If you give it to them quickly and they split after 6 months then you are out!
Matt: “Yeah I have noticed, when you do a verbal agreement for 12 months and shake hands, you tend to get burned in the winter season. Ultimately the goal of the contract is that you are making money in the winter months.
We lawn care operates have to make a living also, we have bills, we have a family to feed, mortgages and all just like anyone else. I guess they don’t care or understand. They still have there job in the winter.”
Chestin: “As far as what to offer for yearly contracts, to be honest, the only way to find out what works is to test different offers. A free month’s lawn care service is a great thing to test, but you never know how it might compare to something like a free core aeration and overseeding in the fall. Or a free gutter cleaning. Or maybe even a restaurant gift certificate.
Again, you never know what will work best until you test a couple of different options.”
You might want to consider these options and scale them up as needed. There is no sense in giving more away than necessary. If you would like to join in on this discussion further, visit the Gopher Lawn Care Business Forum.