What are you training your lawn care employees to do? You can join in on this discussion at the Gopher Lawn Care Business Forum here.
When you hire employees for your lawn care business, they are on the front lines and the impressions they make with the public and your customer base is going to do a lot to effect whether your business survives or fails. So think about these things when you are considering what you are training your lawn care employees.
Do you have a sales manager for your lawn care business? Bob does and he wrote “I am in the process of hiring a sales manager to where I will be able to work with them on contacting homeowners associations. I also want them to go to other businesses that could be connected to us, like lawn mower repair shops, real estate agents, builders, mortgage companies, etc. to work with them on sending us referrals.”
What about your mowing crews? Are you training them to be the first to say hi to people while they are out and about? This is very important. They are ambassadors of your business. They need to come across as approachable and friendly.
Bob wrote “My lawn care crews are trained to look for problems in the lawn. If the customer is not home, they will write a note on their invoice recommending a specific product/treatment. Our lawn care technicians always go to the door and knock before doing any treatment. If the customer is home they will see if there is anything specific they want them to look at.”
Keep these ideas in mind as your lawn care business grows and you look for ways to help your staff bring in more business. They are on the front lines and they are in the best position to offer suggestions to upsell the lawn care customer which ultimately will bring in more profits.