Life sized cut out advertising idea.

Wouldn’t it be great if you could have a copy of yourself made to go out and market your lawn care business for you while you did other things? What about 2 or even 3 duplicates of you? Well this might not be exactly the same but it is pretty close. A lawn care business owner on the Gopher Lawn Care Business Forum shared with us a very interesting marketing idea you might want to consider.

He wrote “I was in the mall yesterday, just looking around with my son and came across this really interesting advertisement tool that caught my eye. It was a cut out of a man in a camouflage outfit with pictures attached to it at the bottom advertising his paintless dent removal service. He had a business card holder attached to it and plenty of cards available for the taking.

I thought about it for a while and said hmm……… maybe I could contact the mall to see how much this space cost to rent and would it be worth it. I know several tenants who rent in this large mall and asked what they paid for their square foot or the total rent was. It varied from a kiosk $500 to a free standing pretzel shop $4k to a sizeable store for $8-9k monthly. I thought maybe this could be about $100 – $200 monthly or maybe less. It was located in a great location, right at the entrance to the food court. It had great visibility and a great location. When I saw it, it immediately stood out.

How well this could work for a lawn care business? Maybe I could get a picture of myself head on pushing a lawn mower with a business card dispenser located on the image. Once I had these in place all I would have to do is go back to ensure that the cut out was in the right place, restock cards and look for wear and tear. If I get enough calls from it maybe I could scale this up and put my ads at different locations in town. Maybe at garden centers too?

It shouldn’t be too difficult to make a cutout that stands out and put on it the services you offer. Include the standard cut, trim, edge and blow. Then have your cards include detailed information as well.”

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