Lawn winterization marketing plan.

If you are looking for a lawn winterization marketing plan, here is a suggestion from a member of the Gopher Lawn Care Business Forum. With a little altering, you might be able to make this plan fit perfectly for you.

He wrote “In an effort to re-design my business and for next year I have been working on my business plan.


Utilizing my equipment and supply resources, I have made an action plan for this fall. I am developing an all organic lawn winterizing service. I have quite a bit of organic lawn fertilizer. I just purchased Gator Mulching blade kits for 2 of my lawn tractors and 1 of my walk behinds. I have a 25 gallon and a 60 gallon tow behind sprayers, 2 backpack sprayers and 3 hose sprayer units.

None of my competition offers such a service. None is an organic based businesses.

I plan to use this service to lead into next years business.

Here is the draft for my lawn winterization marketing proposal.

Lawn winterizing service
Think of the fall season as the time to prepare your lawn for the spring with this three step program.

Step 1 September

1st fertilizing with a bio-enhanced 16-4-8 organic liquid fertilizer to build root strength.

Aerify and dethatch with bio-enhanced liquid lawn treatments

Build soil organic content with a natural nutrient package derived from Seaweed, Humic Acids, and Molasses. What this means to you is that you are getting a soil improving fertilizer with added vitamins, bio-stimulants, and trace elements. Each product contains vitamins B-1, B-12, gibberellins, indoles, auxins as well as trace elements of boron, iron, zinc, cobalt, copper, manganese, molybdenum and sulfur.  The nutrients in our liquid fertilizers are chelated, meaning they are instantly available to the plant.

Step 2 Early October

Build soil organic content as above plus move all leaves onto lawn and fine mulch into turf with a low cutting height to cut of weed seed development and apply an all natural bio-enhanced liquid dethatcher. This will be converted to humus in less than 2 weeks

Test earth pH and adjust accordingly

Step 3 Late October

2nd fertilizing with a bio-enhanced 8-2-4 organic fluid fertilizer to sustain the lawn through the winter when metabolism is slowed.

Mulch in remaining leaves and treat for soil organic building again.
Fully Licensed and Insured
Call 555-8749

I will price the service to make about $50.00 per hour total. With 5% senior citizen discounts, 5% military discounts, and a 10% active duty combat discount. I wil give $10, $20, $30, $50, and $100 Lowe’s or WalMart gift cards for 1 - 5 referrals.

I will start marketing the plan in mid-July.

What do you think of that?”

One lawn care business owner suggested “it looks like a good plan. $50 an hour is pretty low for such organic fertilization sprays however.

We are going to do a one spray plan in late September as most of my clients signed up for four sprays this summer. I tested this service with one customer at first. When I went back to review the results, I found them to be excellent.

For leaves I bought two tractor mounted shredders. My area has a massive amount of hardwoods in the city and around the city. I can shred 45 gallons in about 3 min, because the leaves turn to powder. It brakes them down very fast so it’s a great selling feature. Beside that, you have to pay to have leaves hauled away.

The gators are excellent blades. We run them on everything. I have found with two, sometimes three passes with the tractor and the leaves were all shredded to a fine powder.”

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