Did you know there are a bunch of different lawn care marketing methods that can get you fined or even sued! If you don’t know what they are, your ignorance will not be able to protect you. Here is a discussion, from the Gopher Lawn Care Business Forum, on how two different lawn care business owners ran into trouble with their lawn care marketing and at the time, didn’t even know what they were doing was wrong.
One business owner wrote “I put flyers and business cards in mailboxes all the time! I handed out 1000 of them about 3-4 months ago! I have never had a problem. Never have I been called by the post office, cops, or anything, until today.
After putting out my spring lawn care flyers, the Post office called and asked if I was putting flyers in the mail boxes. I told the truth ‘yes I was but only a few - if the owner wasn’t home.’ The post master then told me they collected them up and will be charging me postage along with a fine. Won’t be doing that again!
Can you image if they had caught me on a day when I handed out thousands of them! I would be put out of business! I won’t be messing with mail boxes any more! I can now see it is best just to use door handle flyers.”
Now you may think, well ok if I can’t put flyers in the mailbox, maybe I can put them in the newspaper boxes? After reading this story from the Gopher Lawn Care Business Forum, you may want to consider another form of flyer distribution.
Another lawn care business owner wrote “I recently put out about 500 flyers in newspaper boxes at peoples’ houses, and today, the newspaper company called me and said that it is illegal to do this and I can’t do it anymore. They told me that I was trespassing and messing with their private property. If I continued, they could sue me.
So my warning to other lawn care business owners is to not be lazy. If you are going to distribute flyers, walk up to the door and knock, you will get more jobs this way too. If they are not home then you leave the flyer on the door knob with a rubber band. Go the extra mile to show them why they should hire you and not the ten other guys flyering the neighborhood.”