A member of the Gopher Lawn Care Business Forum had put together a new lawn care business card and wanted to hear if we had any design tips for him.
He wrote “I wanted to update my lawn care business for the new year and decided my lawn care marketing needed some sprucing up. Here is what I came up with for my new lawn care business card. Is there anything I should add or take away from it?
One lawn care business owner responded “So what is your business name? Is it ‘All About Grass Lawn Maintenance’? I love the design but I think I would make sure the business name is blatant and also include what services you offer. To be successful with your lawn care business card design, I believe you need to answer the 4 Questions the customer is gonna want to ask…..
Who, What, Why, and How
“Who are you?”
“What do you do?”
“Why should I choose you?”
And finally, “How do I contact you?”
The least important is the ‘why’ since I think this could be hard to relay with the limited space a card provides but you should have the answer in your head so when they ask, you can tell them why they should use you.
If you can’t fit all that in on a single business card, you could consider a bi-fold business card design. Then you would double the amount of space you have to work with and double the amount of information you can give them.”