To develop a long term lawn care customer, you don’t necessarily need to sell them the farm the first time you present them a bid. You might find, starting with small services, in this case, even one time mowings, may help break the ice and give the customer a chance to experience your level of service and quality. Once satisfied, you may find the customer is willing to scale up their service frequency or even have you perform some other additional upsell services.
A member of the Gopher Lawn Care Business Forum shared with us how he uses one time mowings to pave the way for more profitable services down the road. He wrote “I recently began to offer 1 time mowing on my website. I started by targeting vacationers. On my website I wrote that I will take care of their lawn while they’re on vacation.The first week I experimented with this, it was relatively slow but I did land my first one time mowing job. It was about 11:00am when I finished up and was done early for the day. Since I still had some time on my hands I decided to do a little extra for the customer. I trimmed some of his trees that had branches hanging so low that you couldn’t walk under them. In total, I spent maybe 45minutes.
Today I received a call from this customer and he was so impressed with the work I had done that he decided he wanted me to mow his lawn every week from now on. Furthermore I was able to upsell him on my 4 stage fertilization program and lawn aeration service.
A little extra on my part turned a one time mow into a seasonal contract.
When I first got my lawn care business going, I planned it out that I wasn’t going to be bothered by one time mowing jobs. I’m glad I decided to change my mind and experiment with it as a marketing tool. This one time mowing job was going to be only $40 and has now grown into a monthly lawn care contract that will make me $2,880.00 a year, so far, as I still might be able to upsell even more services in the future.”